Shopper Marketing Strategies for Category Growth
Commodity boards, trade organizations and marketing boards play a pivotal role in growing category usage across ecommerce, retail and digital. They are often challenged with executing effective shopper marketing strategies while equitably representing the products and brands within their category. While this may seem like a niche challenge, marketers at the board and brand level alike need to understand the ins and outs of growing usage of an entire category across various platforms.
Chicory hosted a virtual panel to explore the challenges faced by commodity boards and trade organizations, as well as their partners, and how they’re navigating the changing digital landscape and its impact on omnichannel shopping. Moderated by Chicory’s own Co-Founder and COO Joey Petracca, the panel featured the following marketing and brand experts:
Al Dejewski, VP of Marketing at MilkPEP
Ivonne Kinser, Head of Digital Marketing & Ecommerce at Avocados From Mexico
Michele Gissi, Director, Commerce Strategy at VMLY&R, the strategic agency partner of Beef. it’s What’s For Dinner
Watch the whole virtual panel below!
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