How Specialty Brands Are Dominating in the New Normal

Emerging, niche and specialty brands are making incredible strides in grocery marketing, some gaining more customers than ever before over the course of this year. Marketers within these categories, as well as their more mainstream competitors, will need to evolve marketing strategies, particularly as specialty brands that appeal to food trends and lifestyles like plant-based, whole30, small batch and organic become more popular.

Chicory hosted a virtual panel to explore the challenges faced by specialty brands and how they’re pivoting in real-time to account for the ever-changing shopper landscape. Moderated by Chicory’s own Joey Petracca and IRI’s Hiliary Murphy, the panel featured the following marketing and brand experts:

• Erin Dress, Director of Retail Marketing at Impossible Foods

• John Petsagourakis, Director, Growth at Banza

• Matt Sherman, Chief Marketing Officer at Handsome Brook Farms

• Paul Baker, Founder of St Pierre Groupe

Watch the whole virtual panel below!