Over the course of 2020, Chicory’s utilized data from our shoppable recipe network to explore how consumer food trends and grocery shopping habits shifted or remained the same, and how recurring seasonal trends and yearly holiday celebrations were impacted by COVID-19. Now, we’re excited to release our predictions for how food and shopping trends will play out in 2021.
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We dug into the trends in our recipe network to look forward to Christmas food trends and found some interesting patterns emerging this month. Some new patterns emerge (consumers leaning into seafood instead of their usual pork and beef, particularly in stews and soups) and some yearly classics make their way out of the woodwork (cookie recipes dominating Christmas).
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How did Thanksgiving, the largest week for recipes, fare in the Chicory network? We dug into our data to derive insights on how Thanksgiving 2020 differed -- and, actually didn’t differ all that much -- from years past.
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Chicory recently hosted a virtual panel to explore the challenges faced by specialty brands and how they’re pivoting in real-time to account for the ever-changing shopper landscape, featuring panelists from Impossible Foods, Banza, Handsome Brook Farms, St Pierre Groupe and IRI.
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The period from October 27th to November 9th, 2020 included major cultural and political events in the United States, including Halloween and the 2020 presidential election. Chicory’s shoppable recipe network indicated that more consumers celebrated Halloween through food than ever before, consumers’ eating habits were filled with stress eating and consumers are gearing up for Christmas early.
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As we approach the final weeks of October, typical autumn food trends explode as consumers anticipate Halloween and take advantage of seasonal produce like winter squash and root vegetables.
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The first weeks of October typically mark an observable shift in consumer behavior. Pumpkins, apples, nutmeg and cinnamon are out in full force, porches are decorated with autumn-themed and spooky decor and classic fall activities are packed with families, couples and friends looking to spend a day among the color-changing leaves.
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As we continue through the second half of September, we explored the recipe, ingredient and food trends across Chicory’s shoppable recipe network to identify how consumer habits and behaviors are changing during this seasonal shift.
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Consumers opted for autumnal spices,apple recipes and hearty comfort foods. This is significant because this past spring and summer marked periods of great unpredictability in consumer habits, but September shows a near complete return to patterns seen in previous years.
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In a year unlike any other, we examined changes over the past two weeks in recipe engagement and online grocery orders within our shoppable recipe network to determine if and how consumers are changing their habits now that fall is here. The data shows that many shoppers are returning to old habits that were pushed aside since March 2020 and the onset of the COVID-19 pandemic.
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The end of summer and the start of the cooler fall season typically marks a major shift in trends in Chicory’s shoppable recipe network. Typically, a “return to routine” and the back-to-school season mean greater views and orders across our recipe network, but in an anything-but-ordinary year where engagement has surged since March, past years’ trends are no longer the norm.
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As we approach the fall season, nearly five months of life indoors and at home, we explored the trends in our shoppable recipe network to determine how recipe usage and online grocery ordering behavior changed over the past two weeks.
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At the height of the summer season and about four months into the onset of the coronavirus pandemic in the U.S., we dug into the trends from our shoppable recipe network to see how stay-at-home orders being lifted affect recipe usage and online grocery ordering behavior.
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Following the Fourth of July holiday, we dove deep into recipe trends to see how the holiday affected recipe usage and online grocery ordering behavior. However, traffic patterns within our network of 1,500 shoppable recipe sites also showed a country divided. Some shoppers were trying to figure out how to celebrate while remaining inside, at home, while others were eagerly whipping up patriotic treats for a small crowd. Regardless, shoppers throughout the country are eagerly seeking out reasons to celebrate (especially if there’s a tasty cocktail involved).
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Some food trends come and go, like March’s craze over dalgona coffee. While others change our eating habits significantly, a la avocado toast and its takeover of coffee shop breakfasts for the past five years. But there’s one trend that’s been ubiquitous for the past two years: the Instant Pot. But has COVID-19 finally ended its reign?
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The summer solstice is behind us, which means summer is officially here! And cooks and bakers nationwide haven’t missed a beat. We’re seeing consumers take to the kitchen in record numbers to whip up summery treats and prepping for Independence Day with Americana favorites.
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while we were already seeing that consumers were leaning into stock up behaviors that veered on hoarding (think bulk buying and choosing multi-packs), they were doing so at local supermarkets rather than hypermarkets, big box stores and warehouse chains like Walmart, Sam’s Club, or Costco.
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In the two weeks since Memorial Day, we’ve been able to understand how grocery shoppers across the country are adjusting to a different type of summer after the onset of the coronavirus pandemic. And while the places they go and the size of backyard BBQs remain to be determined, in terms of the foods they’re cooking, summer won’t look so different after all.
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Since the start of the coronavirus pandemic in the United States in mid-March, four holidays have come and gone. Year after year, our network sees small blips in engagement surrounding these small celebration occasions. But this year, small at-home celebration occasions have driven heightened engagement among shoppers who are using cooking, baking and cocktail-making as a way to spice up their staying at home.
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As Americans collectively entered our umpteenth week of staying home, the unofficial kickoff to summer that is Memorial Day weekend came and went, providing us with a glimpse of the unusual summer to come. The traffic and ordering patterns observed in our network over the holiday weekend allowed us to surmise how consumers will behave not only in the season ahead, but even more long-term.
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