Chicory’s Bi-Weekly Recipe Trends: Week of 8/3/2020
As we approach the fall season, nearly five months of life indoors and at home, we explored the trends in our shoppable recipe network to determine how recipe usage and online grocery ordering behavior changed over the past two weeks.
Trends indicate that consumers are itching to get back to normal, and that includes more family-sized dishes, summer desserts and the regular emergence of a classic autumn flavor.
Desserts Are Out in Full Swing - With a Twist
Desserts continue to reach new heights. It’s no wonder since 55 million consumers within Chicory’s shoppable recipe network are big bakers. Desserts are making their way back into consumer diets - but the classic fruity flavors in pies and cakes that typically dominate the charts around this season are eclipsed in part by rich chocolate.
This summer, top sweet recipes, about half split between indulgent chocolatey desserts and cool fruit flavors include:
Consumers Are Tiring in the Kitchen
Quick and easy recipes like casseroles and bakes dominated our recipe network pre-pandemic as consumers needed convenient meals that could be portioned out for big families or for on-the-go lifestyles. While consumers turned to more time- consuming recipes when health officials recommended staying at home, recipe trends indicate that much of the country’s creative juices are running dry as this trend is back and topping charts.
Spaghetti Casserole
Zucchini Pizza Casserole
Amish Breakfast Casserole
Making Use of the Garden
Gardening requires time and patience, and consumers have an excess of those as they spend more time at home than ever before during this new normal. With hundreds of articles suggesting new hobbies to take up while at home, gardening proved to be a popular one, as evidenced by the surge in pickling recipes in Chicory’s shoppable recipe network.
Easy Refrigerator Pickles
How To Make Dill Pickles
Pickled Green Beans
Best Ever Sweet Pickles
Fall Is Coming with Pumpkin Flavors
As another indication of normalizing consumer behavior patterns, pumpkin appears as regularly scheduled in our recipe network. Views for pumpkin recipes typically begin to surge in August and we’re seeing the same pattern in 2020, indicating that consumers aren’t letting the continuing pandemic disturb their eagerly anticipated upcoming fall season.
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