We outline the incremental value that contextual commerce brings to grocery retailers by growing their first-party data, earning new shoppers and driving incremental products to basket.
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This month, we welcome Janine Miller, People Operations Coordinator, into Chicory’s Staff Spotlight!
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Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.
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What’s the real difference between online grocery and digital grocery? The distinction matters because it represents our industry’s shift in mindset. Learn everything you need to know about the two, their differences and how to find success in digital grocery.
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We dissect the value of the micro-influencer in grocery and CPG advertising and lay out how to implement a micro-influencer strategy.
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At the tail end of 2019, we welcomed a new member to the Chicory team, for a brand new role! Take a read through to meet John, our Product Manager.
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Chicory, the contextual commerce platform, shares five strategies to leverage shoppable media with to inspire brand-first advertising solutions at your company.
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Meghan Howard, VP of Sales at Chicory, outlines her recommendations for CPGs looking to capitalize on rising grocery prices and win the in-store and digital shelf.
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Chicory, the leading contextual commerce platform, today released findings from its Omnichannel Grocery Shopper survey of over 1,000 U.S. consumers. The results of the survey provide insight into how today’s consumers are meal planning and grocery shopping.
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In this post, we’ll define true shoppability and highlight examples of how it’s used in business today, ultimately distilling best practices for getting started.
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Joey Petracca, Co-Founder and COO at Chicory, the contextual commerce advertising platform, details the specific flaws of affiliate marketing, covering how the model currently impacts publishers, retailers and brands.
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Supply chain challenges are top of mind for marketers across the CPG brand community. Chicory’s VP of Sales Meghan Howard dives into opportunities that supply chain disruptions present for CPG brands.
Read MoreWe share key learnings pulled from our recently-released third Annual Online Grocery Survey. We cover order-placement behavior as well as basket size and cart composition.
Read MoreChicory, the leading contextual commerce advertising platform, today released findings from its third annual Online Grocery Usership survey.
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Built In today announced that Chicory was honored in its 2022 Best Places To Work Awards for the second consecutive year. Specifically, Chicory earned a place on Built In’s ‘Best Small Companies to Work For in NYC’ list.
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Chicory, the leading contextual commerce advertising platform, today announced its partnership with global brand owner, marketer and media company Marquee Brands. Select recipes on Martha.com will now be powered by Chicory.
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Dive into the top food trends to consider in CPG advertising for Easter, spring eating and more.
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Dive into the top food trends to consider in CPG advertising for Lent, St.Patrick’s Day and more.
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Dive into the top food trends to consider in CPG advertising for Super Bowl 2022, Valentine’s Day and more.
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After many months off the conference circuit, Chicory was excited to attend Groceryshop, the leading event for grocery and CPG brands. We came out the other side with valuable insight on where digital grocery stands and what factors will define success for retailers, CPG brands and consumers as the industry grows.
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