Ecommerce, CPG and consumer Insights for the Online Grocery Community

In the two weeks since Memorial Day, we’ve been able to understand how grocery shoppers across the country are adjusting to a different type of summer after the onset of the coronavirus pandemic. And while the places they go and the size of backyard BBQs remain to be determined, in terms of the foods they’re cooking, summer won’t look so different after all.

As Americans collectively entered our umpteenth week of staying home, the unofficial kickoff to summer that is Memorial Day weekend came and went, providing us with a glimpse of the unusual summer to come. The traffic and ordering patterns observed in our network over the holiday weekend allowed us to surmise how consumers will behave not only in the season ahead, but even more long-term.

With recent announcements of “on pause” orders extended until June 13th in New York and stay-at-home orders that remain undetermined in California, it seems we’ve reached a turning point in grocery habits as consumers prepare for an even longer period at home.

As we enter our second month on pause here in New York, we’ve seen consumers across the country become at-home bakers, then shifting to comforting classics and finally, taking on food trend challenges like Dalgona coffee to mix up their morning routines.

As we enter our fourth week of working from home here at Chicory, things seem to be settling down into what’s been broadly referred to as the “new normal.” In looking at trends in our recipe network around content and ingredient usage, telling themes emerge that help us understand what the next phase of response to the coronavirus pandemic looks like for consumers who are leaving the panic buying phase and entering into a more settled pattern.

With 44 states having declared stay-at-home orders since March 19th, consumers are looking for ways to keep busy at home with their fully stocked pantries. As consumers continue to adapt to this new way of life, they look for new rituals and new ways to keep busy. But why is it that bread-baking has swept the US as the latest trend?

With 1 in 3 Americans being brought to stay home, we look into our data to see what behaviors consumers exhibit when it comes to alcohol consumption.

As shoppers continue to stay home, we see that they are looking to superfoods as both medicine and preventative medicine at home in an effort to keep their health in tact.

Coronavirus continues to alter rituals and disrupt daily life for millions, we look into the current recipe trends to learn more about how households are affected and how they cook.