Gen Z’s obsession with bold, adventurous flavors is reshaping the food and beverage landscape. From spicy-sweet “swicy” trends to the viral rise of dill pickle, this blog explores how social media and snack culture are driving innovation, and how brands can target flavor-seeking shoppers with Chicory.
Read MoreAs consumer priorities evolve, so does the drink menu. Alcohol is losing steam—especially among Gen Z, who are redefining social norms and proving that not every occasion has to revolve around alcohol. In this blog, we explore the boom in mocktail and non-alcoholic beverage popularity, and how brands and retailers can take advantage.
Read MoreBack-to-school is more than pencils and backpacks. As summer winds down, parents of school-aged children—and even non-parents—experience clear mindset shifts that affect their grocery shopping and meal planning habits. In response, we surveyed over 500 American consumers to help brands and retailers activate during these high-intent moments.
Read MoreWith on-site retail media nearing its limits, off-site channels are becoming increasingly essential for brands looking to maximize their targeting efforts. In this blog, we explore the recent growth in off-site retail media, and how brands are using Chicory to scale reach, influence new and lapsed shoppers, and drive sales beyond the on-site efforts.
Read MoreWith the rise of GLP-1 usage and a broader cultural shift toward wellness, consumers are rethinking how they shop for and eat food. In this blog, we explore how this shift provides an opportunity for CPG brands and retailers to reach consumers in more meaningful, helpful ways—building trust in an increasingly health-conscious market.
Read MoreAlthough it’s not an ingredient, gum can easily be integrated in the shopper journey as consumers look to recipe pages for inspiration. Read how Chicory’s ad solutions allow brands of all kinds to integrate seamlessly into the recipe experience.
Read MoreOver 4/5ths of US marketers now dedicate budget to influencer marketing, signaling a fundamental shift in how brands communicate with and reach their audiences. In this article, we explore how contextual commerce media serves as a natural complement to influencer strategies, and how marketers can deploy both to create a seamless customer journey.
Read MoreSummer is rolling in. We surveyed over 500 U.S. consumers to see how they’re approaching meal prep and grocery shopping this summertime. Read how grilling, convenience, and non-food essentials are top of mind for shoppers this upcoming summer, and how you can reach them contextually in the moments that matter.
Read MoreThis last quarter, we surveyed over 1,000 U.S. consumers to see how grocery trends are shifting this upcoming spring and summer. Our latest infographic dives into what proteins shoppers are planning to serve, and how they’re looking to recipe pages for inspiration.
Read MoreShoppers aren’t making purchase decisions in just one place—they move between inspiration, research, shopping, and cooking. To adapt to this, brands must ensure they’re visible at each stage of the customer journey. Read how Chicory’s targeting campaigns do just that.
Read MoreWhen people think about online recipes, they often assume it’s a space exclusively for food brands. This article explores how recipe pages can even help non-food brands reach inspired consumers in the pre-shop, mid-shop, and post-shop phases.
Read MoreThis Easter and spring, shifts in seasonal shopping and hosting habits will be as prevalent as pastel buckets and festive egg hunts. Let’s explore four key takeaways from our 2025 Easter and spring hosting survey that can help you align with shifting consumer priorities this spring season.
Read MoreShopper behaviors shift, competition continues to grow, and it feels like the digital advertising landscape is ever changing. In this article, we explore three ways Chicory helps brands reach shoppers in the moments that matter with conquesting.
Read MoreWe’re excited to announce the launch of our new product: Chicory Video. Read more about how our new ad solution combines the power of contextually relevant content, shoppable functionality, and the attention-grabbing impact of video to drive engagement and commerce.
Read MoreAfter shutting down service in the U.S. over the weekend, TikTok is back. Regardless, the platform’s uncertain future is still top of mind. If you’re tired of the noise and looking to diversify your media mix, here’s how Chicory can help.
Read MoreAs the digital media landscape continues to evolve, brands must stay on top of shifting consumer preferences — going beyond traditional strategies. In this article, we see how contextual commerce media serves as a compliment to programmatic media, and explore 3 key differences between the two.
Read More2024 brought more changes to both the media landscape and consumer behavior. Through it all, contextual commerce media continued to be one of the most effective ways to market to consumers in the moments that matter: pre-shop, mid-shop, and post-shop. Let’s see how 2024 brought growth, product expansion, and new partnerships for Chicory.
Read MoreWith shifting consumer preferences and seasonal trends shaping the BevAlc landscape, 2025 brings new opportunities for brands to adapt and thrive. In this article, we dive into emerging trends like the rise of white wines, Gen Z’s evolving relationship with alcohol, and how seasonality influences drink choices—helping brands connect with consumers at the right moments.
Read MoreDiscover our team's favorite holiday cooking tips and tricks to elevate your Thanksgiving meals. From dessert making hacks to creative leftover recipes, get inspired to make this season delicious and memorable!
Read MoreWith the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.
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