For any kid who grew up in the New York Metro area in the (read: me!), when we hear “ShopRite” we immediately start singing the can-can jingle. It’s iconic. ShopRite is iconic. Which is just part of the reason why we were so very thrilled to announce last week that we joined forces with ShopRite’s parent company, Wakefern, to roll out ShopRite across our shoppable recipe network.

Last week marked my four year anniversary of working at Chicory (psst want to work at the funnest company in New York—we’re hiring!). And while I was overjoyed thanks to the love my colleagues showed me for the milestone, my grin was even bigger because of our latest announcement. Chicory, for the first time since I’ve been here, has released a massive new UX update.

Chicory plans and executes digital campaign for Perdue that drives a $6.88 return on ad spend (ROAS).

Launching today, consumers can now order all the ingredients needed to cook any recipe on Campbell’s Kitchen with just a few clicks, thanks to an integration with Chicory. The partnership transforms Campbell’s into a one-stop platform for readers to learn more about Campbell’s products, look for recipe inspiration, and then purchase all the ingredients they need to make the recipes via our Recipe Activation ecommerce technology.

Yuni Sameshima, Co-Founder and CEO of Chicory, has announced this week that he will be joining the speaker lineup at Groceryshop, a new conference from the team at Shoptalk. Sameshima will speak as part of the “Next Generation Shopping Experiences: New Technologies and Business Models” track and will cover how Chicory is delivering new customer experiences. The talk will include a major announcement about Chicory and is set to take place on Monday, October 29th at approximately 8:30AM, PT.

Today I have a bunch of charts to share that I hope transform your blogging game. Or, at the very least, I hope you find them interesting. As Marketing Manager here at Chicory, I'm constantly checking on our blogger network to see how we're performing. I break our traffic down on an hourly basis to identify opportunities for optimizing Chicory performance across the 400+ publications where we appear.

Tex Mex flavors are one of our few, evergreen recipe topics here at Chicory. While many ingredients or “recipe categories” trend depending on the season (think cookies at Christmastime or chicken wings during football season), Tex Mex always comes up as popular regardless of holidays or events.

As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.

These trending cocktails are perfect for imagining yourself lounging on vacation!

Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.

We’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.

Marketers nowadays need to be thinking bit-sized. While one big Superbowl commercial could be a worthwhile spend twenty or thirty years ago, today advertisers know that there are innumerable places to be influencing customers (thanks to the internet's infinite inventory and social media streams that update constantly) and a big, one-time spend simply won't cut it.

Just when you're all probably sick of the endless Thanksgiving leftovers (That's a thing, right? Or are all leftovers good leftovers?), we've got our roundup of Thanksgiving food trends!

Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.

If you ask most marketers, they'll agree that a key component of successful marketing is "fishing where the fish are." If you're trying to catch a fish, wake up early and go out to the river. If you're trying to sell diapers, go after young moms. It's not rocket science, and yet nailing down exactly where your traffic and leads come from can be tricky business.