Today, we are a venture-backed startup in New York City, at the forefront of creating distributed digital grocery shopping experiences. But our founders' initial vision was simply to make mealtime a more doable task--to turn "more recipes into reality." They came up with our "Get Ingredients" button as students on their upstate New York college campus and built a prototype. Within five years, Chicory has made over 3.6 million recipes shoppable on over 1,000 recipe websites and is now the largest shoppable recipe network in the world.
The future of Chicory is the future of grocery. We now approach every problem with the same vision our founders had in the early days. It's important for us to always be working toward a more efficient, more connected food future as we create the infrastructure for grocery ecommerce transactions to take place across the web.