Everyone and their editors scrambled, at the end of the year, to come up with the food trends to watch in 2017. Would poke come spread to more of the country? Was fast casual officially over?
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I just got back from a quick trip to visit a friend who just moved to Stockholm. When I say that I bought my tickets just days before leaving, I'm not exaggerating. My month was hectic, filled with Chicory-related events or family functions. I was drained. So I skipped town for the long weekend. And, while I expected it would be nice to see a friend and do some traveling, I was surprised to find that the greatest vacation of all was from my blog.
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Living two lives (one as a blogger, the other as a startup marketer) helps me to question both roles constantly. Blogging informs my work marketing Chicory to bloggers in countless ways--from knowing what's an appropriate RPM for a blog of a certain size, to understanding the ins and outs of Wordpress. Lately, I've allowed my worlds to inform each other in the opposite direction.
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Snapchat, Twitter, Pinterest, Instagram, YouTube, Vine (R.I.P.)--there are countless social media platforms to keep up with, and, with each different platform, unique opportunities to seize. As a brand or as a blogger, it can be hard to keep up.
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If you host your blog on Wordpress you know that plugins are king. There are OVER 46,000 of them to choose from. Guys, that’s crazy. I can barely choose what I want to order for dinner from Seamless. So, let's declutter and come to some decisions together. I’m here to give you the five plugins that you should definitely have running on your site that'll give the most valuable experience to your readers.
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At Chicory, we believe that advertising campaigns are only as good as their results. And the best way to not just get good results, but the best results, is to test. From copy, to creative, to landing pages, everything within a new advertising campaign is potentially just an element that a vendor should be plugging in or out to test performance.
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We digital advertisers love our acronyms. We use them constantly, whether in emails, over the phone, or (gasp) in-person. In fact, some people have it so bad that this acronym obsession has extended beyond digital advertising to just about anything someone says (I’m totally not talking about my roommate Jon).
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Young entrepreneurs often find themselves starting companies with their friends. It makes sense: one day you're sitting around and you realize that you have a great business idea. Next thing you know, you're all caught up in creating wireframes, brainstorming, and talking about your big plans for the future.
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If Instagram is any indication, bloggers already know that it's fun to join in on all of those "National This-and-That Day" hashtags. Oh, it's National Ice Cream Day? Pull that Chipwich recipe out of your archives and post on social for a few extra likes from new folks.
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Usually our round ups are a collection of articles discussing all different timely topics, but moving forward, we figured it might be more useful for us to collect relevant articles on a single topic. This week, we're focusing on Instagram! Want to become an Instagram superstar? The articles below offer guidance on anything from analytics tools, new features, and growth in order to help food bloggers master and keep up with the quickly growing social network.
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In the world of Silicon Valley, big brands and corporations often get a bad rap for being slow to move and averse to change. As a small company working with major CPG companies, we can definitely attest that sometimes things move a little more slowly than we’d like.
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If you're an up-and-coming food brand, you've got to wear a lot of hats. And perhaps, more than any other hat, the sales cap seems to get pulled out of the closet more often than others. Sales are crucial for growing food brands and if you ever want to make a living at this endeavor, it's time to whip your one-person sales strategy into shape. You'll need distribution within 1,000 grocery stores to start if you ever want to consider profitability.
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At Chicory, we know that recipe designers and food bloggers wear a lot of hats--chef, nutrition guru, writer and photographer! Expertise in any one of those is impressive enough, but in addition to all four, you're expected to be experts in tech as well?
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When thinking about the top days or seasonal events of the year for food content, we all make assumptions about what should be at the top of that list. Likely Thanksgiving pops into mind first, followed by Christmas or maybe the Fourth of July. We think back to our childhood experiences and recall hot turkey on the table, cookies left out for Santa or the perfectly grilled hot dog topped with mustard.
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We're at peak Tasty video. You know what I'm talking about: those videos taking over your Facebook feed, where faceless humans put together ooey gooey treats. After the thirty seconds or so that it takes to whip up the recipe, the word "Tasty" flashes across the screen. Everyone watches them--whether they like it or not--thanks to Facebook's autoplay feature. And the videos rack up literally billions of views.
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What’s the biggest thing missing in CPG marketing? Real intent. In generations passed, intent encompassed little more than identifying large swaths of qualified demographics and then targeting those, say, MidWestern moms with grocery store endcap displays. But in the digital age, as we know, intent can be identified in countless, fascinating ways.
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In the words of food blogger extraordinaire, Lindsay Ostrom from Pinch of Yum, a great food photo should “pop off the page at people and inspire them to engage somehow with your content.” As a foodie and avid baker that relies on food blogs for recipes, I always gravitate towards pictures that I find enticing...photos that make me say “I NEED to try that now.”
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A few weeks ago we sent out a request to our over 700 blogging partners asking for pitches for our blog or permission to interview them on a topic about which they had experience or expertise. Today we're thrilled to present this interview with Maggie Zhu of Omnivore's Cookbook all about her experience with hiring a virtual assistant (VA) and building out a team to help grow her site.
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Hello again! It's time for another round up. This time around, we're sharing our favorite resources about email. You know, that thing that stresses you out constantly, but is actually an incredibly important tool for marketing, networking, and getting s#!t done.
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I am a podcast maniac. With a New York City commute that racks up to about two hours spent riding a train every day, I've learned that the most efficient use of my time ends up being learning by listening to podcasts. My favorite shows run the gamut from comedy to interview shows, but I've also tried out tons of foodie or blogger-specific shows too.
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