When people think about online recipes, they often assume it’s a space exclusively for food brands. This article explores how recipe pages can even help non-food brands reach inspired consumers in the pre-shop, mid-shop, and post-shop phases.

This Easter and spring, shifts in seasonal shopping and hosting habits will be as prevalent as pastel buckets and festive egg hunts. Let’s explore four key takeaways from our 2025 Easter and spring hosting survey that can help you align with shifting consumer priorities this spring season.

Shopper behaviors shift, competition continues to grow, and it feels like the digital advertising landscape is ever changing. In this article, we explore three ways Chicory helps brands reach shoppers in the moments that matter with conquesting.

We’re excited to announce the launch of our new product: Chicory Video. Read more about how our new ad solution combines the power of contextually relevant content, shoppable functionality, and the attention-grabbing impact of video to drive engagement and commerce.

After shutting down service in the U.S. over the weekend, TikTok is back. Regardless, the platform’s uncertain future is still top of mind. If you’re tired of the noise and looking to diversify your media mix, here’s how Chicory can help.

As the digital media landscape continues to evolve, brands must stay on top of shifting consumer preferences — going beyond traditional strategies. In this article, we see how contextual commerce media serves as a compliment to programmatic media, and explore 3 key differences between the two.

2024 brought more changes to both the media landscape and consumer behavior. Through it all, contextual commerce media continued to be one of the most effective ways to market to consumers in the moments that matter: pre-shop, mid-shop, and post-shop. Let’s see how 2024 brought growth, product expansion, and new partnerships for Chicory.

With shifting consumer preferences and seasonal trends shaping the BevAlc landscape, 2025 brings new opportunities for brands to adapt and thrive. In this article, we dive into emerging trends like the rise of white wines, Gen Z’s evolving relationship with alcohol, and how seasonality influences drink choices—helping brands connect with consumers at the right moments.

Discover our team's favorite holiday cooking tips and tricks to elevate your Thanksgiving meals. From dessert making hacks to creative leftover recipes, get inspired to make this season delicious and memorable!

With the grocery retail landscape changing dramatically in the last few years, Giant Food saw a need to adapt to rising competition and reduced consumer spending power. Read how the retailer turned to Chicory to test new digital advertising tactics and drive incremental in-store traffic.

This last year has seen a lot of noise around the shifting landscape of media. With growing consumer disdain towards unhelpful advertising, it’s time to have a conversation about non-helpful ads, and why it’s critical for advertisers to consider the consumer experience in their campaigns.

When we surveyed American consumers last month, we found that 67% of shoppers say they adjust grocery shopping and meal planning at the start of the year.  This report explores three key takeaways that help CPG brands and retailers align with shifting consumer priorities for 2025.

With Gen Z reshaping advertising expectations, traditional Super Bowl media presents new challenges for CPG brands and retailers. In this article, we explore how recipe pages provide a unique, brand-safe opportunity to reach Gen Z in meaningful, high-intent moments leading up to the big game.

On this month’s Recipe Wrap Up, we take a look at the top pumpkin-based recipes, easy-to-make recipe trends, and what dessert recipes consumers were leaning on at the top of autumn.

In this week’s edition of Chicory’s Retail Media Trend Report, we highlight continued efforts in retail media standardization from the IAB, as well as new reports from Grocery Doppio forecasting major industry growth.

Economic experts are no longer forecasting the recession we feared at the top of the year. However, when we surveyed consumers, we found stark behavioral changes in grocery shopping habits, in part due to anxiety around the recession. In this article, we explore three key takeaways we pulled from our “2024 Consumer Behavior Amid Pricing Squeeze” survey.

As political campaigns flood traditional ad spaces, our COO Joey Petracca explores how brands are exploring contextual commerce as a brand safe alternative to meet consumers at the point of discovery and inspiration.

As Super Bowl 2024 approaches, let’s explore how CPG brands can target consumers leading up to the big game with multiple ad formats, co-branded promotions, and within recipe cards to drive consumer engagement and sales.

In this week’s edition of Chicory’s Retail Media Report, we recap Groceryshop 2024, and uncover some key insights from industry players who attended this year’s conference.

It’s been a week since Groceryshop 2024, where some of the largest industry players in the retail and CPG space came together to share insights on the ever-evolving world of retail media. In this post, we gathered the top three insights of the conference, and how industry players are leaning on contextually relevant media to shape consumer grocery shopping.