Here are the more advanced terms, concepts and metrics that shopper marketers should be concerned with.
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Here are the basic terms and concepts that shopper marketers should be concerned with.
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The online grocery market has solidified its place in consumers’ everyday routines. Learn how online grocery retailers can meet this need.
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Chicory enables contextual commerce on Warner Bros. Discovery recipe sites. Foodnetwork.com, Food.com and Cookingchanneltv.com now feature hyper-contextual advertisements and shoppable recipes powered by Chicory.
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As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.
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Inc. magazine today revealed that Chicory is No. 99 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies.
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This month, we’re introducing Lisa Soto into the Staff Spotlight. Lisa is the Sales Assistant, who joined our team in June 2022.
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We're excited to share that we've released improvements to our shoppable recipe experience, Recipe Activation. This update includes sleek design tweaks and new elements to help improve the overall look and feel of the experience.
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We’ve released findings from its 2023 Online Grocery Shopping Report. The annual report, which features results from a survey of more than 1,000 U.S. consumers, analyzes the key characteristics and behaviors of online grocery shoppers. Insights include online order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more.
Read MoreThis month, we’re introducing Dave Lubetsky into the Staff Spotlight. Dave is the Director of Campaign Management and joined our team in August 2021.
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Chicory, the leading contextual commerce platform, believes that online grocery shopping is officially a normal behavior. We’re sharing findings from our annual Omnichannel Grocery Shopping Survey to prove it.
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In January 2023, Chicory turned 10! As the leading contextual commerce advertising platform, we transform recipe content into commerce media. As a team, we’re on a mission to build a company that people love working with and working at. Stroll down memory lane with us and learn about our story!
Read More![How CPG Brands and Grocery Retailers Will Reach Omnichannel Shoppers in 2023 [New Data]](https://images.squarespace-cdn.com/content/v1/5f1759f10de2dd310eb34d73/1675194545768-1PA9SCJS9J9ID9LCXY7F/1551592_socialsharingimageHowCPGBrandsandGroceryRetailersWillReachOmnichannelShoppersin2023NewData_03_013023.png)
It’s time to embrace new shopping trends and media strategies. Learn the digital grocery advertising trends CPG brands, retailers and agencies should know in 2023.
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Another month, another Chicoversary to be celebrated! Take a read through and meet Meghan, our VP of Sales, who helps expand the reach of Chicory’s ecommerce capabilities one deal at a time!
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Chicory, the leading contextual commerce advertising platform, today announced that Chicory’s Vice President of Sales Meghan Howard will be promoted to Chief Revenue Officer (CRO), effective immediately.
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We release data from our recipe network, revealing 2022 most popular online recipes, grocery shopping behaviors and more.
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According to recent survey data, digital grocery users — whether shopping and planning online — are significantly more loyal to both CPG brands and their retailers.
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Consumer grocery shopping trends continue to evolve: the modern shopper is willing to try new ways of grocery shopping, as long as they’re increasingly convenient.
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This month, we’re introducing Joe Chey into the Staff Spotlight. Joe is our Product Manager and joined our team in February 2021.
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As the year comes to a close, we take a look back at some of the biggest trends and shifts we’ve observed in the CPG industry, as well as how the digital grocery industry and Chicory have grown.
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