Welcome to Chicory’s Instagram 101! Being newbies ourselves (we started our Instagram about six months ago—follow us @Chicoryco!), we stormed through a ton of articles on how to create a successful Instagram account as we were getting started. After some trial and error, @Chicoryco managed to gather a fanbase of more than 2,000 followers...

Chicory, the leading contextual commerce advertising platform, today announced its partnership with the Alaska Seafood Marketing Institute (ASMI), an organization fostering the economic development of the Alaskan seafood industry.

Explore three types of advertising for CPG brands, how they work together and what they achieve.

Advertisers are looking for a truly long-term solution with the looming deprecation of the cookie and need to take consumer preferences into serious consideration. Contextual commerce is an essential part of every advertiser’s toolkit in a cookieless world because it does not require any consumer data.

Today, Inc. revealed that Chicory is No. 1316 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

We share our do’s and don’ts for implementing a contextual commerce strategy, to help your brand delight shoppers, not disrupt them.

Chicory’s Annual Recipe Usage Report Highlights At-Home Cooking Trends Amid Inflation.

This month’s Staff Spotlight features Angela Taldone, Chicory’s Chief of Staff. We talk about her role’s evolution in her multiple years at Chicory, how Angela came to be “Office Mom”, and her new puppy Sunny!

Many new retail media groups like Target’s Roundel (launched in 2016) and Kroger’s 84.51° (founded in 2015) have launched within the past five years, making it critical to understand the role they play for CPG and food brands, how to leverage their capabilities and insights and how they can expand shopper marketing options off-platform.

We outline the incremental value that contextual commerce brings to grocery retailers by growing their first-party data, earning new shoppers and driving incremental products to basket.

This month, we welcome Janine Miller, People Operations Coordinator, into Chicory’s Staff Spotlight!

Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.

What’s the real difference between online grocery and digital grocery? The distinction matters because it represents our industry’s shift in mindset. Learn everything you need to know about the two, their differences and how to find success in digital grocery.

We dissect the value of the micro-influencer in grocery and CPG advertising and lay out how to implement a micro-influencer strategy.

At the tail end of 2019, we welcomed a new member to the Chicory team, for a brand new role! Take a read through to meet John, our Product Manager.

Chicory, the contextual commerce platform, shares five strategies to leverage shoppable media with to inspire brand-first advertising solutions at your company.

Meghan Howard, VP of Sales at Chicory, outlines her recommendations for CPGs looking to capitalize on rising grocery prices and win the in-store and digital shelf.

Chicory, the leading contextual commerce platform, today released findings from its Omnichannel Grocery Shopper survey of over 1,000 U.S. consumers. The results of the survey provide insight into how today’s consumers are meal planning and grocery shopping.

In this post, we’ll define true shoppability and highlight examples of how it’s used in business today, ultimately distilling best practices for getting started.

Joey Petracca, Co-Founder and COO at Chicory, the contextual commerce advertising platform, details the specific flaws of affiliate marketing, covering how the model currently impacts publishers, retailers and brands.