At the height of the summer season and about four months into the onset of the coronavirus pandemic in the U.S., we dug into the trends from our shoppable recipe network to see how stay-at-home orders being lifted affect recipe usage and online grocery ordering behavior.

Following the Fourth of July holiday, we dove deep into recipe trends to see how the holiday affected recipe usage and online grocery ordering behavior. However, traffic patterns within our network of 1,500 shoppable recipe sites also showed a country divided. Some shoppers were trying to figure out how to celebrate while remaining inside, at home, while others were eagerly whipping up patriotic treats for a small crowd. Regardless, shoppers throughout the country are eagerly seeking out reasons to celebrate (especially if there’s a tasty cocktail involved).

Some food trends come and go, like March’s craze over dalgona coffee. While others change our eating habits significantly, a la avocado toast and its takeover of coffee shop breakfasts for the past five years. But there’s one trend that’s been ubiquitous for the past two years: the Instant Pot. But has COVID-19 finally ended its reign?

The summer solstice is behind us, which means summer is officially here! And cooks and bakers nationwide haven’t missed a beat. We’re seeing consumers take to the kitchen in record numbers to whip up summery treats and prepping for Independence Day with Americana favorites.

while we were already seeing that consumers were leaning into stock up behaviors that veered on hoarding (think bulk buying and choosing multi-packs), they were doing so at local supermarkets rather than hypermarkets, big box stores and warehouse chains like Walmart, Sam’s Club, or Costco.

Running your own company can quickly get overwhelming. Emails, contracts, meetings, hiring, fundraising… the list goes on and on. There are a plethora of different tools out there that try to help. As a CEO and founder, I’ve tried out so many tools and solutions in order to make Chicory as efficient and organized as possible--and I feel lucky to have started a company during a time when other entrepreneurs are starting their own companies to solve the logistical challenges I face every day. 

We’re excited to announce our strategic release of Inventory Optimization, our latest tactic. This new feature ensures that consumers are only served ads when advertised products are listed as in stock at nearby retailers.

In the two weeks since Memorial Day, we’ve been able to understand how grocery shoppers across the country are adjusting to a different type of summer after the onset of the coronavirus pandemic. And while the places they go and the size of backyard BBQs remain to be determined, in terms of the foods they’re cooking, summer won’t look so different after all.

Since the start of the coronavirus pandemic in the United States in mid-March, four holidays have come and gone. Year after year, our network sees small blips in engagement surrounding these small celebration occasions. But this year, small at-home celebration occasions have driven heightened engagement among shoppers who are using cooking, baking and cocktail-making as a way to spice up their staying at home.

As Americans collectively entered our umpteenth week of staying home, the unofficial kickoff to summer that is Memorial Day weekend came and went, providing us with a glimpse of the unusual summer to come. The traffic and ordering patterns observed in our network over the holiday weekend allowed us to surmise how consumers will behave not only in the season ahead, but even more long-term.

Excited to shine the spotlight on Chicory Co-Founder and COO Joey! Read through to learn a little more about Joey.

With recent announcements of “on pause” orders extended until June 13th in New York and stay-at-home orders that remain undetermined in California, it seems we’ve reached a turning point in grocery habits as consumers prepare for an even longer period at home.

With thousands of businesses closing during the social distancing period and over 30 million Americans having filed for unemployment so far, experts across the country are expecting the United States to be placed in a recession as a result of the coronavirus pandemic. Here at Chicory, we predict that we’ll continue to see major changes to consumer grocery shopping and purchasing behavior for months to come.

The coronavirus pandemic is impacting the grocery industry in unprecedented ways. What will grocery’s new normal look like?

As we pass the one month mark “on pause”, we’re slowly beginning to adjust to the new normal. Consumer shopping patterns are shifting and entered a new phase: hunkering down.

We’re excited to announce our partnership with RSi Ansa, the SaaS digital transformation company, to provide better data, faster for our shopper marketing partners.

As we enter our fourth week of working from home here at Chicory, things seem to be settling down into what’s been broadly referred to as the “new normal.” In looking at trends in our recipe network around content and ingredient usage, telling themes emerge that help us understand what the next phase of response to the coronavirus pandemic looks like for consumers who are leaving the panic buying phase and entering into a more settled pattern.