What’s the biggest thing missing in CPG marketing? Real intent. In generations passed, intent encompassed little more than identifying large swaths of qualified demographics and then targeting those, say, MidWestern moms with grocery store endcap displays. But in the digital age, as we know, intent can be identified in countless, fascinating ways.
Read MoreIn the words of food blogger extraordinaire, Lindsay Ostrom from Pinch of Yum, a great food photo should “pop off the page at people and inspire them to engage somehow with your content.” As a foodie and avid baker that relies on food blogs for recipes, I always gravitate towards pictures that I find enticing...photos that make me say “I NEED to try that now.”
Read MoreA few weeks ago we sent out a request to our over 700 blogging partners asking for pitches for our blog or permission to interview them on a topic about which they had experience or expertise. Today we're thrilled to present this interview with Maggie Zhu of Omnivore's Cookbook all about her experience with hiring a virtual assistant (VA) and building out a team to help grow her site.
Read MoreHello again! It's time for another round up. This time around, we're sharing our favorite resources about email. You know, that thing that stresses you out constantly, but is actually an incredibly important tool for marketing, networking, and getting s#!t done.
Read MoreI am a podcast maniac. With a New York City commute that racks up to about two hours spent riding a train every day, I've learned that the most efficient use of my time ends up being learning by listening to podcasts. My favorite shows run the gamut from comedy to interview shows, but I've also tried out tons of foodie or blogger-specific shows too.
Read MoreLots of tech experts have poo-pooed traditional SEO in recent years. The argument being that SEO practices are largely outdated and that other elements will begin to affect site traffic in the coming years. Rather than getting the perfect keywords set up, experts have recommended that bloggers focus on other things like site speed or mobile friendliness since those are the factors Google's prioritizing for search results.
Read MoreWe're thrilled today to share our new partnership news. Chicory has partnered with Mediavine, a publisher network that helps bloggers (in particular, food bloggers) optimize the advertising space on their sites. Chicory will be included in their suite of advertising products, enabling hundreds of bloggers to activate Chicory on their sites seamlessly and effectively.
Read MoreIt feels like every other day there's a new piece of literature describing the potential for growth with online grocery. Heck, here at Chicory we're betting on this ourselves. Hearing stats like, "around the world, more than a third of online shoppers expect to buy groceries over the Internet in 2016—34% vs. 21% in 2015—according to a new AlphaWise survey from Morgan Stanley Research," we can't help but get excited.
Read MoreHey, bloggers! We know that you often look for ways to describe how Chicory works to your readers. After all, more readers clicking and ordering groceries means more earnings for you and your site! Many of you intuitively understand the product, but when it comes down to telling others, that can be tricky! We offer lots of different features that can take some time to discover. Below you'll find an outline of the basics and some answers to users' frequently asked questions. Feel free to link your readers to these explanations or borrow the language for your own blog.
Read MoreLet’s talk a bit about the history of recipes. Before the internet, giant corporations like Hearst, Meredith and Time Inc. dominated the food media space. They had incredible magazines with a massive number of readers that generated so much money. We’ve all heard stories about the swanky parties or lengthy, indulgent business lunches. That was back in traditional media’s golden days.
Read MoreWe recently added another way for bloggers and publishers to earn money with Chicory--a tool that will also help readers shop smarter. Introducing Chicory Premium, a feature that highlights certain ingredients in your recipes and provides coupons or special ecommerce offers.
Read MoreFor some, blogging is a hobby. For others, blogging is a full-time job. Either way, it takes some serious effort to keep your blog looking clean, produce interesting content, and share your dishes and thoughts with the world. Wouldn’t it be great to make some part of that equation a little bit easier?
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