We share our do’s and don’ts for implementing a contextual commerce strategy, to help your brand delight shoppers, not disrupt them.
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Behavioral targeting will never go away (after all, “personalization” was the Association of National Advertisers’ 2019 word of the year), but as a result of the upcoming regulations, tried and true contextual targeting will play a much bigger role in marketing strategies.
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What’s the real difference between online grocery and digital grocery? The distinction matters because it represents our industry’s shift in mindset. Learn everything you need to know about the two, their differences and how to find success in digital grocery.
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Chicory, the contextual commerce platform, shares five strategies to leverage shoppable media with to inspire brand-first advertising solutions at your company.
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Supply chain challenges are top of mind for marketers across the CPG brand community. Chicory’s VP of Sales Meghan Howard dives into opportunities that supply chain disruptions present for CPG brands.
Read MoreWe share key learnings pulled from our recently-released third Annual Online Grocery Survey. We cover order-placement behavior as well as basket size and cart composition.
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Dive into the top food trends to consider in CPG advertising for Easter, spring eating and more.
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Dive into the top food trends to consider in CPG advertising for Lent, St.Patrick’s Day and more.
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It’s paramount for brands and advertisers to shift their reliance away from third-party cookies and tracking. With contextual commerce, CPG brands can reach high-intent shoppers at the right moment, while still respecting privacy wishes.
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Chicory audited its shoppable recipe experience to align with The Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in September, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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Shopper marketing campaigns that integrate shoppability need to be measurable, quantifiable and highly visible to both the manufacturer and the retailer.
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What do great advertising and great food have in common? Emotion. We don't need Don Draper to tell us that successful advertising campaigns throughout history have appealed to our histories or insecurities to sell products--though it sure is fun to watch him anyway.
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In this article, we’re diving more in-depth about the functions that shopper marketers should look for when integrating shoppability into their strategies.
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Shoppability is a term that’s been thrown around frequently over the past few years. Here at Chicory, we believe that shoppability is more than a call-to-action. It’s effective when strategically utilized for seamless basket building, turning a moment of inspiration into one of purchase.
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in August, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in July, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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Chicory recently hosted a virtual panel to explore the challenges faced by commodity boards and trade organizations and how they’re navigating the changing digital landscape and its impact on omnichannel shopping, featuring panelists from Avocados From Mexico, MilkPEP and VMLY&R, the strategic agency partner of Beef. It’s What’s For Dinner.
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Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in June, and explore the emerging trends that we may see in 2021, to help brands plan ahead.
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We dug into the trends in our recipe network to look forward to Christmas food trends and found some interesting patterns emerging this month. Some new patterns emerge (consumers leaning into seafood instead of their usual pork and beef, particularly in stews and soups) and some yearly classics make their way out of the woodwork (cookie recipes dominating Christmas).
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