Whether you’re familiar with the specific term or concept, it’s more than likely that you’ve interacted with a shoppable activation before. We discuss how shoppability came to be, how it works in digital grocery and the need for CPG brands to leverage the context of the purchase via commerce-enablement.

In this Table Talk interview, you’ll learn from Dan about Delish’s view on revenue diversification, the acceleration of online grocery, new revenue initiatives and much more. Enjoy!

Shopper marketers are tasked with driving campaign performance for the CPG brand, sales for retailers and appealing to the retail customer. Our Director of Strategic Partnerships, Nick Minnick shares a few building blocks that give shopper marketers common ground with retailers and the opportunity to achieve objectives for both parties.

We understand that implementing shoppability requires dedicating valuable engineering and IT resources. Our Director of Strategic Partnerships, Nick Minnick speaks to why shoppability is a worthwhile investment.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in September, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

Shopper marketing campaigns that integrate shoppability need to be measurable, quantifiable and highly visible to both the manufacturer and the retailer.

What do great advertising and great food have in common? Emotion. We don't need Don Draper to tell us that successful advertising campaigns throughout history have appealed to our histories or insecurities to sell products--though it sure is fun to watch him anyway.

In this article, we’re diving more in-depth about the functions that shopper marketers should look for when integrating shoppability into their strategies.

Grocery merchandising teams need to also understand the new omnichannel ecosystem and partner with their counterparts in digital retail or with the CPG brands to influence the consumer in this pre-shop and planning phase.

Shoppability is a term that’s been thrown around frequently over the past few years. Here at Chicory, we believe that shoppability is more than a call-to-action. It’s effective when strategically utilized for seamless basket building, turning a moment of inspiration into one of purchase.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in August, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

We’re so pleased to welcome our latest Table Talk guest, Michele Brier, Director of Communications and Industry Relations at MilkPEP, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder.

While some metrics and measurements can be used for various marketing disciplines, shopper marketing in particular focuses on driving mid- to low-funnel sales activity at a specific retailer, and must be measured as such. With marketing as a whole experiencing so many shifts, here are the fundamentals of campaign measurement for shopper marketers and how they differ from traditional marketers.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in July, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

Nick Minnick, Director of Retailer Development here at Chicory discusses how brands and retailers can maintain effectiveness as the reach of print declines and digital grows, by leveraging contextual commerce strategies, and consumers’ desire to connect inspiration with purchase and convenience.

Chicory recently hosted a virtual panel to explore the challenges faced by commodity boards and trade organizations and how they’re navigating the changing digital landscape and its impact on omnichannel shopping, featuring panelists from Avocados From Mexico, MilkPEP and VMLY&R, the strategic agency partner of Beef. It’s What’s For Dinner.

Nick Minnick, the Director of Retailer Development here at Chicory discusses the no-longer-linear path to purchase and consequently, the importance of holistic shopper marketing plans that incorporate and connect both in-store and digital tactics in order to deliver increased shopper engagement.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in June, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

We’re so pleased with this Table Talk interview between Yuni Sameshima, Chicory’s CEO and Co-Founder, and Erin Dress, Director of Retail Marketing at Impossible Foods, a mission-driven plant-based meat company.