Shopper marketing campaigns that integrate shoppability need to be measurable, quantifiable and highly visible to both the manufacturer and the retailer.

What do great advertising and great food have in common? Emotion. We don't need Don Draper to tell us that successful advertising campaigns throughout history have appealed to our histories or insecurities to sell products--though it sure is fun to watch him anyway.

In this article, we’re diving more in-depth about the functions that shopper marketers should look for when integrating shoppability into their strategies.

Grocery merchandising teams need to also understand the new omnichannel ecosystem and partner with their counterparts in digital retail or with the CPG brands to influence the consumer in this pre-shop and planning phase.

Shoppability is a term that’s been thrown around frequently over the past few years. Here at Chicory, we believe that shoppability is more than a call-to-action. It’s effective when strategically utilized for seamless basket building, turning a moment of inspiration into one of purchase.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in August, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

We’re so pleased to welcome our latest Table Talk guest, Michele Brier, Director of Communications and Industry Relations at MilkPEP, interviewed by Yuni Sameshima, Chicory’s CEO and Co-Founder.

While some metrics and measurements can be used for various marketing disciplines, shopper marketing in particular focuses on driving mid- to low-funnel sales activity at a specific retailer, and must be measured as such. With marketing as a whole experiencing so many shifts, here are the fundamentals of campaign measurement for shopper marketers and how they differ from traditional marketers.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in July, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

Nick Minnick, Director of Retailer Development here at Chicory discusses how brands and retailers can maintain effectiveness as the reach of print declines and digital grows, by leveraging contextual commerce strategies, and consumers’ desire to connect inspiration with purchase and convenience.

Chicory recently hosted a virtual panel to explore the challenges faced by commodity boards and trade organizations and how they’re navigating the changing digital landscape and its impact on omnichannel shopping, featuring panelists from Avocados From Mexico, MilkPEP and VMLY&R, the strategic agency partner of Beef. It’s What’s For Dinner.

Nick Minnick, the Director of Retailer Development here at Chicory discusses the no-longer-linear path to purchase and consequently, the importance of holistic shopper marketing plans that incorporate and connect both in-store and digital tactics in order to deliver increased shopper engagement.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in June, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

We’re so pleased with this Table Talk interview between Yuni Sameshima, Chicory’s CEO and Co-Founder, and Erin Dress, Director of Retail Marketing at Impossible Foods, a mission-driven plant-based meat company.

In order to ensure success in 2021 and beyond, it’s essential for brands and retailers to understand the changed consumer behaviors that have staying power. Besides the unprecedented increases in online grocery adoption, here are a few COVID-19-related grocery shopping trends that have long-term staying power.

This month’s Table Talk, a monthly interview series by Chicory’s CEO and Co-Founder, Yuni Sameshima, features Ethan Goodman, SVP of Commerce Media at The Mars Agency, one of the most well-known global marketing agencies, with exceptional knowledge and expertise in shopper marketing.

We dug into the trends in our recipe network to look forward to Christmas food trends and found some interesting patterns emerging this month. Some new patterns emerge (consumers leaning into seafood instead of their usual pork and beef, particularly in stews and soups) and some yearly classics make their way out of the woodwork (cookie recipes dominating Christmas).