Deterministic Grocery Shopper and Purchase Intent Data Will Become Directly Integrated into The Trade Desk Dashboard
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Photography isn't something you become good at overnight (not even close) and it's not a skill that you're necessarily born with. But it IS something that helps blogs, particularly food blogs, stand out. In order for your site to grow, you've got to get those pictures circulating around the internet (thank you Pinterest). So, whether you consider yourself a beginner at photography or just want a brush up, these resources will get you reinvigorated and keep you productive during that dreaded summer traffic slump!
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Ok, so it’s the second day of trading for Blue Apron and my Twitter feed is exploding with people calling the IPO a failure. As of the time of writing, Blue Apron is trading 5% below it’s opening price of $10. It’s certainly it’s a rocky start to public life for the meal kit company, but they are by no means “failing.”
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Amazon is set to acquire Whole Foods for a whopping $13.7B. Here are my two cents on how this news will effect the grocery industry.
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Growing a food startup from the ground up is tricky business. There's a whole lot of trial and error and a whole lot of options for where to spend resources. With the tight constraints on any bootstrapped startup, coming up with a marketing budget presents tough choices that keep entrepreneurs up at night. Will this risky, expensive decision pay off?
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Details. That's the difference between a hobby blog and one that turns into a career. Professional bloggers don't necessarily spend their time writing more content or shooting more photos. Instead, they use their time perfecting their light box set up or testing their recipe a third time to make sure they've gotten it just right.
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Walmart, Amazon, Kroger, Safeway, Peapod, FreshDirect...the list of companies venturing into the next frontier of eCommerce goes on and on. That frontier? Online grocery.
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Food blogging is a tough gig. While it often starts out of a desire to share your great recipes with friends and family, it can quickly turn into an all-consuming second job. Personally, I always feel like I can't keep up my pace. As soon as I post a new recipe, it's time to promote it all over social media, and when my shares are just about done, it's time for a new post.
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Whether you are a personal blog, a small business, or just someone who enjoys to keep their Instagram looking fresh, these photo editing apps can truly take your feed to a new level.
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Targeting bloggers and influencers with marketing is hard. If I was working with any other market, my first instinct would be the define demographic data and characteristics about the people in that market. Then, I would hit them with ads for my product on social media or search while I brainstormed some more clever marketing tactics.
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Top o' the month to ya! As we say hello to March and springtime and chirping birds and budding flowers--er, can you tell we're very ready to say goodbye to winter?--we also usher in one of the best food holidays of the year: St. Patrick's Day.
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Above the fold, below the fold, in-view, high-impact, waste. Welcome to the jargon-riddled, hyperbolic world that is viewability in digital advertising.
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A recent IRI study found that online grocery will be a $100B business by 2022. For most manufacturers, this represents a not insignificant portion of total sales. Accordingly, here at Chicory, we have been approached by numerous brands asking us how to approach the swiftly advancing user shift to digital grocery shopping.
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I think we can all agree that no matter which team we're rooting for this Super Bowl Sunday, we'll all be giving a big hip-hip-hooray for SNACKS! Game day snacks sit atop the totem pole of snacks, I might add: nachos!? Chicken wings!? Potato skins!?
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Hold on--there are HOW many blogs? According to our pals at Food Bloggers Central, over 227 million. Don't get too scared by that figure. Remember that only a portion of that total number are food blogs and a smaller chunk are bloggers who write in your same language and/or niche. Still, as every blogger knows, it's a saturated market.
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Everyone and their editors scrambled, at the end of the year, to come up with the food trends to watch in 2017. Would poke come spread to more of the country? Was fast casual officially over?
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I just got back from a quick trip to visit a friend who just moved to Stockholm. When I say that I bought my tickets just days before leaving, I'm not exaggerating. My month was hectic, filled with Chicory-related events or family functions. I was drained. So I skipped town for the long weekend. And, while I expected it would be nice to see a friend and do some traveling, I was surprised to find that the greatest vacation of all was from my blog.
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Living two lives (one as a blogger, the other as a startup marketer) helps me to question both roles constantly. Blogging informs my work marketing Chicory to bloggers in countless ways--from knowing what's an appropriate RPM for a blog of a certain size, to understanding the ins and outs of Wordpress. Lately, I've allowed my worlds to inform each other in the opposite direction.
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Snapchat, Twitter, Pinterest, Instagram, YouTube, Vine (R.I.P.)--there are countless social media platforms to keep up with, and, with each different platform, unique opportunities to seize. As a brand or as a blogger, it can be hard to keep up.
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If you host your blog on Wordpress you know that plugins are king. There are OVER 46,000 of them to choose from. Guys, that’s crazy. I can barely choose what I want to order for dinner from Seamless. So, let's declutter and come to some decisions together. I’m here to give you the five plugins that you should definitely have running on your site that'll give the most valuable experience to your readers.
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