As we pass the one month mark “on pause”, we’re slowly beginning to adjust to the new normal. Consumer shopping patterns are shifting and entered a new phase: hunkering down.
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As we enter our fourth week of working from home here at Chicory, things seem to be settling down into what’s been broadly referred to as the “new normal.” In looking at trends in our recipe network around content and ingredient usage, telling themes emerge that help us understand what the next phase of response to the coronavirus pandemic looks like for consumers who are leaving the panic buying phase and entering into a more settled pattern.
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With 44 states having declared stay-at-home orders since March 19th, consumers are looking for ways to keep busy at home with their fully stocked pantries. As consumers continue to adapt to this new way of life, they look for new rituals and new ways to keep busy. But why is it that bread-baking has swept the US as the latest trend?
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With 1 in 3 Americans being brought to stay home, we look into our data to see what behaviors consumers exhibit when it comes to alcohol consumption.
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As shoppers continue to stay home, we see that they are looking to superfoods as both medicine and preventative medicine at home in an effort to keep their health in tact.
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Coronavirus continues to alter rituals and disrupt daily life for millions, we look into the current recipe trends to learn more about how households are affected and how they cook.
Read MoreAs Coronavirus is impacting daily life for millions of Americans, we look into see how the virus has affected online grocery in our network and beyond, anticipating any trends in ecommerce adoption to come.
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Solving the challenges that alcohol ecommerce presents have never been more top of mind in our industry as they are today. Our VP of Marketing Hillary Reeves presents her recommendations on becoming competitive in this space.
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“Omnichannel” is here to stay, there’s no denying that truth. But what makes a brand a strong omnichannel competitor? How does one master omnichannel marketing when they’re not a direct to consumer brand? We tackle these questions and then some in the latest article by our VP of Marketing, Hillary Reeves!
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With the CCPA, or the California Consumer Privacy Act, having gone into effect starting January 1st, this marks a major shift for data collection in the United States. See our predictions as to what will change with legislations like CCPA and GDPR becoming increasingly popular.
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As the year comes to a close, we time to look through our data and find the the most beloved recipes often could be found across many blogs and sites
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We’re elated to share that our co-founders, Yuni Sameshima and Joey Petracca were honored as part of Forbes’ 30 Under 30 Class of 2020 in Retail & Ecommerce. Take a minute to sit down with our founders and hear their thoughts and reactions on what this means to them.
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Needing Thanksgiving dinner inspiration, ASAP? Chicory’s network of publishers made their best turkey day recipes shoppable, so you can take the holidays easy this year.
Read MoreWhenever we talk about trending fall recipes, someone inevitably makes a joke about the “PSL.” But, while we can sense some upturned noses at the Starbucks-ian trend, the fact is, people love pumpkin! Here, we dive deep into the heart of all things pumpkin spice to see how this trend is growing.
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As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.
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Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
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We’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.
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Marketers nowadays need to be thinking bit-sized. While one big Superbowl commercial could be a worthwhile spend twenty or thirty years ago, today advertisers know that there are innumerable places to be influencing customers (thanks to the internet's infinite inventory and social media streams that update constantly) and a big, one-time spend simply won't cut it.
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Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.
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