We’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.
Read MoreMarketers nowadays need to be thinking bit-sized. While one big Superbowl commercial could be a worthwhile spend twenty or thirty years ago, today advertisers know that there are innumerable places to be influencing customers (thanks to the internet's infinite inventory and social media streams that update constantly) and a big, one-time spend simply won't cut it.
Read MoreHaving started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.
Read MoreChicory, the premier technology company that uses artificial intelligence to create digital grocery shopping experiences, today announced the launch of their Click-to-Cart technology, making their full suite of advertising solutions, shoppable. This new technology differs from similar technologies in that Chicory’s offering sends promoted products directly to the consumer’s cart at a selected retailer, reducing touch points along the path-to-purchase.
Read MoreDeterministic Grocery Shopper and Purchase Intent Data Will Become Directly Integrated into The Trade Desk Dashboard
Read MoreGrowing a food startup from the ground up is tricky business. There's a whole lot of trial and error and a whole lot of options for where to spend resources. With the tight constraints on any bootstrapped startup, coming up with a marketing budget presents tough choices that keep entrepreneurs up at night. Will this risky, expensive decision pay off?
Read MoreWalmart, Amazon, Kroger, Safeway, Peapod, FreshDirect...the list of companies venturing into the next frontier of eCommerce goes on and on. That frontier? Online grocery.
Read MoreTargeting bloggers and influencers with marketing is hard. If I was working with any other market, my first instinct would be the define demographic data and characteristics about the people in that market. Then, I would hit them with ads for my product on social media or search while I brainstormed some more clever marketing tactics.
Read MoreAbove the fold, below the fold, in-view, high-impact, waste. Welcome to the jargon-riddled, hyperbolic world that is viewability in digital advertising.
Read MoreA recent IRI study found that online grocery will be a $100B business by 2022. For most manufacturers, this represents a not insignificant portion of total sales. Accordingly, here at Chicory, we have been approached by numerous brands asking us how to approach the swiftly advancing user shift to digital grocery shopping.
Read MoreSnapchat, Twitter, Pinterest, Instagram, YouTube, Vine (R.I.P.)--there are countless social media platforms to keep up with, and, with each different platform, unique opportunities to seize. As a brand or as a blogger, it can be hard to keep up.
Read MoreAt Chicory, we believe that advertising campaigns are only as good as their results. And the best way to not just get good results, but the best results, is to test. From copy, to creative, to landing pages, everything within a new advertising campaign is potentially just an element that a vendor should be plugging in or out to test performance.
Read MoreWe digital advertisers love our acronyms. We use them constantly, whether in emails, over the phone, or (gasp) in-person. In fact, some people have it so bad that this acronym obsession has extended beyond digital advertising to just about anything someone says (I’m totally not talking about my roommate Jon).
Read MoreIn the world of Silicon Valley, big brands and corporations often get a bad rap for being slow to move and averse to change. As a small company working with major CPG companies, we can definitely attest that sometimes things move a little more slowly than we’d like.
Read MoreIf you're an up-and-coming food brand, you've got to wear a lot of hats. And perhaps, more than any other hat, the sales cap seems to get pulled out of the closet more often than others. Sales are crucial for growing food brands and if you ever want to make a living at this endeavor, it's time to whip your one-person sales strategy into shape. You'll need distribution within 1,000 grocery stores to start if you ever want to consider profitability.
Read MoreWe're at peak Tasty video. You know what I'm talking about: those videos taking over your Facebook feed, where faceless humans put together ooey gooey treats. After the thirty seconds or so that it takes to whip up the recipe, the word "Tasty" flashes across the screen. Everyone watches them--whether they like it or not--thanks to Facebook's autoplay feature. And the videos rack up literally billions of views.
Read MoreWhat’s the biggest thing missing in CPG marketing? Real intent. In generations passed, intent encompassed little more than identifying large swaths of qualified demographics and then targeting those, say, MidWestern moms with grocery store endcap displays. But in the digital age, as we know, intent can be identified in countless, fascinating ways.
Read MoreIt feels like every other day there's a new piece of literature describing the potential for growth with online grocery. Heck, here at Chicory we're betting on this ourselves. Hearing stats like, "around the world, more than a third of online shoppers expect to buy groceries over the Internet in 2016—34% vs. 21% in 2015—according to a new AlphaWise survey from Morgan Stanley Research," we can't help but get excited.
Read MoreWe recently added another way for bloggers and publishers to earn money with Chicory--a tool that will also help readers shop smarter. Introducing Chicory Premium, a feature that highlights certain ingredients in your recipes and provides coupons or special ecommerce offers.
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