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Custom Shoppable Digital Beef Aisles Allow Consumers to Choose Their Preferred Brand Through Shoppable Media

Chicory, the leading digital shopper marketing platform, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff program and manager of the Beef. It’s What’s for Dinner. brand, and VMLY&R, the Beef. It’s What’s for Dinner. brand’s end-to-end strategic partner agency, announced today a partnership to raise the profile of beef to American consumers and accelerate ecommerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners.

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