As we pass the one month mark “on pause”, we’re slowly beginning to adjust to the new normal. Consumer shopping patterns are shifting and entered a new phase: hunkering down.
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As we enter our fourth week of working from home here at Chicory, things seem to be settling down into what’s been broadly referred to as the “new normal.” In looking at trends in our recipe network around content and ingredient usage, telling themes emerge that help us understand what the next phase of response to the coronavirus pandemic looks like for consumers who are leaving the panic buying phase and entering into a more settled pattern.
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With 44 states having declared stay-at-home orders since March 19th, consumers are looking for ways to keep busy at home with their fully stocked pantries. As consumers continue to adapt to this new way of life, they look for new rituals and new ways to keep busy. But why is it that bread-baking has swept the US as the latest trend?
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With 1 in 3 Americans being brought to stay home, we look into our data to see what behaviors consumers exhibit when it comes to alcohol consumption.
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As shoppers continue to stay home, we see that they are looking to superfoods as both medicine and preventative medicine at home in an effort to keep their health in tact.
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Coronavirus continues to alter rituals and disrupt daily life for millions, we look into the current recipe trends to learn more about how households are affected and how they cook.
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As the year comes to a close, we time to look through our data and find the the most beloved recipes often could be found across many blogs and sites
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Needing Thanksgiving dinner inspiration, ASAP? Chicory’s network of publishers made their best turkey day recipes shoppable, so you can take the holidays easy this year.
Read MoreWhenever we talk about trending fall recipes, someone inevitably makes a joke about the “PSL.” But, while we can sense some upturned noses at the Starbucks-ian trend, the fact is, people love pumpkin! Here, we dive deep into the heart of all things pumpkin spice to see how this trend is growing.
Read MoreWe’ve always been firm believers that recipes are where people start their food shopping journeys. And we still are. But recently we’ve realized that browsing recipes goes beyond looking for something to make for dinner tomorrow night—it’s a manifestation of one’s personal aspirations.
Today I have a bunch of charts to share that I hope transform your blogging game. Or, at the very least, I hope you find them interesting. As Marketing Manager here at Chicory, I'm constantly checking on our blogger network to see how we're performing. I break our traffic down on an hourly basis to identify opportunities for optimizing Chicory performance across the 400+ publications where we appear.
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Tex Mex flavors are one of our few, evergreen recipe topics here at Chicory. While many ingredients or “recipe categories” trend depending on the season (think cookies at Christmastime or chicken wings during football season), Tex Mex always comes up as popular regardless of holidays or events.
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As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.
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These trending cocktails are perfect for imagining yourself lounging on vacation!
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Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
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Just when you're all probably sick of the endless Thanksgiving leftovers (That's a thing, right? Or are all leftovers good leftovers?), we've got our roundup of Thanksgiving food trends!
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Top o' the month to ya! As we say hello to March and springtime and chirping birds and budding flowers--er, can you tell we're very ready to say goodbye to winter?--we also usher in one of the best food holidays of the year: St. Patrick's Day.
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I think we can all agree that no matter which team we're rooting for this Super Bowl Sunday, we'll all be giving a big hip-hip-hooray for SNACKS! Game day snacks sit atop the totem pole of snacks, I might add: nachos!? Chicken wings!? Potato skins!?
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Everyone and their editors scrambled, at the end of the year, to come up with the food trends to watch in 2017. Would poke come spread to more of the country? Was fast casual officially over?
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When thinking about the top days or seasonal events of the year for food content, we all make assumptions about what should be at the top of that list. Likely Thanksgiving pops into mind first, followed by Christmas or maybe the Fourth of July. We think back to our childhood experiences and recall hot turkey on the table, cookies left out for Santa or the perfectly grilled hot dog topped with mustard.
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