Posts in Thought Leadership
Chicory Announces AmazonFresh and Instacart Integration, Making Recipes Shoppable to Millions More American Households

Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.

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Why Digital Advertising is Different for Food Brands

Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.

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The Past, Present and Future of Food Blogging

Let’s talk a bit about the history of recipes. Before the internet, giant corporations like Hearst, Meredith and Time Inc. dominated the food media space. They had incredible magazines with a massive number of readers that generated so much money. We’ve all heard stories about the swanky parties or lengthy, indulgent business lunches. That was back in traditional media’s golden days.

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