Ecommerce, CPG and consumer Insights for the Online Grocery Community
Reflections on Receiving Forbes 30 Under 30 with Our Founders
We’re elated to share that our co-founders, Yuni Sameshima and Joey Petracca were honored as part of Forbes’ 30 Under 30 Class of 2020 in Retail & Ecommerce. Take a minute to sit down with our founders and hear their thoughts and reactions on what this means to them.
Chicory Announces AmazonFresh and Instacart Integration, Making Recipes Shoppable to Millions More American Households
Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
Chicory Announces New LinkedIn Interview Series: “Table Talk”
We’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.
Why Digital Advertising is Different for Food Brands
Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.
Blue Apron's IPO & Its Lasting Effects
Ok, so it’s the second day of trading for Blue Apron and my Twitter feed is exploding with people calling the IPO a failure. As of the time of writing, Blue Apron is trading 5% below it’s opening price of $10. It’s certainly it’s a rocky start to public life for the meal kit company, but they are by no means “failing.”
Amazon Acquires Whole Foods: Our CEO's Thoughts
Amazon is set to acquire Whole Foods for a whopping $13.7B. Here are my two cents on how this news will effect the grocery industry.
4 Ways Online Grocery Impacts CPG Digital Advertising
Walmart, Amazon, Kroger, Safeway, Peapod, FreshDirect...the list of companies venturing into the next frontier of eCommerce goes on and on. That frontier? Online grocery.
How Your CPG Brand Can Become a Leader in Online Grocery
A recent IRI study found that online grocery will be a $100B business by 2022. For most manufacturers, this represents a not insignificant portion of total sales. Accordingly, here at Chicory, we have been approached by numerous brands asking us how to approach the swiftly advancing user shift to digital grocery shopping.
How to Remain Friends with Your Co-Founder
Young entrepreneurs often find themselves starting companies with their friends. It makes sense: one day you're sitting around and you realize that you have a great business idea. Next thing you know, you're all caught up in creating wireframes, brainstorming, and talking about your big plans for the future.
The Past, Present and Future of Food Blogging
Let’s talk a bit about the history of recipes. Before the internet, giant corporations like Hearst, Meredith and Time Inc. dominated the food media space. They had incredible magazines with a massive number of readers that generated so much money. We’ve all heard stories about the swanky parties or lengthy, indulgent business lunches. That was back in traditional media’s golden days.