Infographic: The 2027 Planning Calendar

Research
Written By Chicory

By Alexa Ferrone, Marketing Associate at Chicory

The 2027 calendar is already shaping up to be a year of shifting consumer mindsets. From Dry January and Valentine’s Day to spring resets, summer entertaining, back-to-school, football season, Halloween, and the holidays, each month brings distinct moments that influence how consumers shop, cook, and engage with brands. As our planning calendar shows, these moments extend far beyond major holidays, with micro-events and seasonal shifts creating new opportunities throughout the year. For CPG brands, understanding these changing intent signals can help brands plan for a rolling calendar of moments, rather than relying on a single peak.

The full 2027 planning calendar, plus a year of consumer data behind it, is in the whitepaper report.

 
 

More Blogs

Blog Feed
Infographic: The 2027 Planning Calendar
Infographic: The 2027 Planning Calendar

The 2027 calendar is already shaping up to be a year of shifting consumer mindsets. From Dry January and Valentine’s Day to spring resets, summer entertaining, back-to-school, football season, Halloween, and the holidays, each month brings distinct moments that influence how consumers shop, cook, and engage with brands. As our planning calendar shows, these moments extend far beyond major holidays, with micro-events and seasonal shifts creating new opportunities throughout the year. For CPG brands, understanding these changing intent signals can help brands plan for a rolling calendar of moments, rather than relying on a single peak.

Read more →
Key Holiday Consumer Trends
Key Holiday Consumer Trends

The holiday season starts earlier than most media plans assume: in Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults, 71% said their first gathering of the season lands in November, and 64% start planning menus at least two weeks before the meal. Those menus are being built under new pressure, with 55% of consumers budgeting more carefully this season and 39% of households now including someone on a GLP-1 medication. Here's what those shifts mean for how shoppers will plan, cook, and buy between now and January.

Read more →
Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting
Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting

A July 2026 foodborne outbreak tied to fresh produce is already reshaping the grocery basket. Chicory's Consumer Pulse survey of 1,000+ U.S. adults found that the vast majority of shoppers are already aware of the outbreak, and most have changed what they buy at the grocery store. As our infographic shows, the shift goes beyond avoiding fresh produce: consumers are cooking at home more, shifting toward pantry staples and frozen foods, and changing their restaurant behavior in meaningful numbers. For CPG brands, this is an active demand signal — and the window to reach consumers in a new mindset is open right now.

Read more →
From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting
From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting

At a time when it's never been easier to reach a specific shopper, it's striking how rarely ad tactics account for how and when that shopper is reached. Behavioral data risks becoming a checkbox, and the harder questions around mindset and receptivity often go unaddressed.

Read more →
The Holiday Table Is Changing. Here’s What Brands Need To Know.
The Holiday Table Is Changing. Here’s What Brands Need To Know.

When Chicory fielded its 2026 Holiday Survey of 800+ U.S. consumers, the data was clear: For CPG brands, the 2026 holiday season starts earlier, spans more occasions, and ends later than last year. From micro-events becoming mainstream to GLP-1 medications altering the holiday menu, the 2026 holiday season reflects a consumer under economic pressure, but still ready to celebrate.

Read more →
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season

The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve.

Read more →
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household

GLP-1 is reshaping the household grocery cart. According to Chicory's 2026 GLP-1 Survey of 1,000+ U.S. consumers, 91% of GLP-1 users have changed what they buy because of the medication, and for 57% of them, that shift extends to the entire household. Brands that show up in the planning moment win the household, not just the user.

Read more →
The GLP-1 Grocery Shift Infographic
The GLP-1 Grocery Shift Infographic

GLP-1 medications have moved well beyond early adopters. 38% of consumers are currently on one, and their grocery habits look meaningfully different from everyone else's. They're buying more protein and produce, cutting back on snacks and alcohol, cooking more at home, and planning to stay on these medications for the long term.

Read more →
Infographic: Back to School Resets the Grocery List
Infographic: Back to School Resets the Grocery List

Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the cart.

Read more →
Chicory
Next

Key Holiday Consumer Trends