Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season

Written By Chicory

By Kerry Dineen, Senior Manager of Demand Marketing at Chicory

The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve. As our infographic breaks down, these occasions come with their own shopping lists, their own retailer preferences, and — for a meaningful slice of consumers — a greater openness to trying new brands.

 
 

More Blogs

Blog Feed
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season

The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve.

What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household

GLP-1 is reshaping the household grocery cart. According to Chicory's 2026 GLP-1 Survey of 1,000+ U.S. consumers, 91% of GLP-1 users have changed what they buy because of the medication, and for 57% of them, that shift extends to the entire household. Brands that show up in the planning moment win the household, not just the user.

The GLP-1 Grocery Shift Infographic
The GLP-1 Grocery Shift Infographic

GLP-1 medications have moved well beyond early adopters. 38% of consumers are currently on one, and their grocery habits look meaningfully different from everyone else's. They're buying more protein and produce, cutting back on snacks and alcohol, cooking more at home, and planning to stay on these medications for the long term.

Infographic: Back to School Resets the Grocery List
Infographic: Back to School Resets the Grocery List

Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the cart.

Back to School Resets the Grocery List: Brands That Show Up Early Win
Back to School Resets the Grocery List: Brands That Show Up Early Win

Back to school is one of the most underestimated behavioral resets of the year. When routines snap back, so does the grocery list. According to Chicory's 2026 Fall Survey of 1,000+ U.S. consumers, 72% of parents and caregivers say they are more likely to try a new brand during back-to-school shopping. The brands that win are already present when that planning starts.

The Say-Do Gap Is Shrinking. CPG Brands Need to Catch Up.
The Say-Do Gap Is Shrinking. CPG Brands Need to Catch Up.

The say-do gap on food ingredients is closing. Chicory's latest survey shows 66% of consumers say ingredient scrutiny has changed what they actually buy, with the strongest impact in packaged snacks, cereals, candy, and beverages. Our latest blog explores how brands can reach shoppers during the planning window, when values and purchase intent align — before habit takes over at the shelf.

Infographic: The Spring Reset
Infographic: The Spring Reset

After a harsher-than-usual winter, consumers are ready to reset. Our latest infographic explores how spring 2026 is shaping up — from outdoor activity and grilling plans to spending intent across the full grocery store.

This Spring Feels Different. The Data Backs It Up.
This Spring Feels Different. The Data Backs It Up.

After a particularly harsh winter, this year’s spring will start with a shift in mindset. We surveyed 500+ consumers, and the data is clear: 64% are more eager than usual for spring to arrive, and that eagerness is driving real spending intent across the full store.

How Cleaning Brands Can Win the Spring Reset
How Cleaning Brands Can Win the Spring Reset

This year, spring isn’t just about cleaning. In the aftermath of a particularly harsh winter, consumers are actively looking to refresh their home, restock their kitchen, and reset for the season. Our latest blog explores how cleaning brands in particular can win the spring reset, and how critical it is for them to show up in the moments that matter.

Chicory
Next

What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household