Infographic: How New Year Goals Are Reshaping the Grocery List

Research
Written by Chicory

By Alexa Ferrone, Marketing Associate at Chicory

The new year has always been a reset moment for grocery, and new data shows just how much of the cart is up for grabs. Chicory’s New Year Consumer Survey of 793 U.S. consumers found that 92% of shoppers are open to trying a new brand heading into 2027, with protein leading every other benefit they’re chasing. As our infographic breaks down, these goals shape where shoppers find ideas, which label claims move them to buy, and when they trade the national brand for a store brand.

More Blogs

Blog Feed
Infographic: How New Year Goals Are Reshaping the Grocery List
Infographic: How New Year Goals Are Reshaping the Grocery List

The new year has always been a reset moment for grocery, and new data shows just how much of the cart is up for grabs. Chicory’s New Year Consumer Survey of 793 U.S. consumers found that 92% of shoppers are open to trying a new brand heading into 2027, with protein leading every other benefit they’re chasing. As our infographic breaks down, these goals shape where shoppers find ideas, which label claims move them to buy, and when they trade the national brand for a store brand.

Read more →
The January Shopper has Specific Goals and an Open Mind
The January Shopper has Specific Goals and an Open Mind

When Chicory fielded its New Year, New You survey of 793 U.S. consumers in September 2026, the data was clear: the January shopper knows exactly what they want, but has not decided who provides it. That tension defines the season. Shoppers head into the 2027 new year with specific, quantified goals and a shopping list already written. However, they are more willing to switch brands than at any other point on the calendar. For CPG brands, January is the rare window where precision and openness exist in the same shopper.

Read more →
Infographic: The 2027 Planning Calendar
Infographic: The 2027 Planning Calendar

The 2027 calendar is already shaping up to be a year of shifting consumer mindsets. From Dry January and Valentine’s Day to spring resets, summer entertaining, back-to-school, football season, Halloween, and the holidays, each month brings distinct moments that influence how consumers shop, cook, and engage with brands. As our planning calendar shows, these moments extend far beyond major holidays, with micro-events and seasonal shifts creating new opportunities throughout the year. For CPG brands, understanding these changing intent signals can help brands plan for a rolling calendar of moments, rather than relying on a single peak.

Read more →
Key Holiday Consumer Trends
Key Holiday Consumer Trends

The holiday season starts earlier than most media plans assume: in Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults, 71% said their first gathering of the season lands in November, and 64% start planning menus at least two weeks before the meal. Those menus are being built under new pressure, with 55% of consumers budgeting more carefully this season and 39% of households now including someone on a GLP-1 medication. Here's what those shifts mean for how shoppers will plan, cook, and buy between now and January.

Read more →
Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting
Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting

A July 2026 foodborne outbreak tied to fresh produce is already reshaping the grocery basket. Chicory's Consumer Pulse survey of 1,000+ U.S. adults found that the vast majority of shoppers are already aware of the outbreak, and most have changed what they buy at the grocery store. As our infographic shows, the shift goes beyond avoiding fresh produce: consumers are cooking at home more, shifting toward pantry staples and frozen foods, and changing their restaurant behavior in meaningful numbers. For CPG brands, this is an active demand signal — and the window to reach consumers in a new mindset is open right now.

Read more →
From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting
From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting

At a time when it's never been easier to reach a specific shopper, it's striking how rarely ad tactics account for how and when that shopper is reached. Behavioral data risks becoming a checkbox, and the harder questions around mindset and receptivity often go unaddressed.

Read more →
The Holiday Table Is Changing. Here’s What Brands Need To Know.
The Holiday Table Is Changing. Here’s What Brands Need To Know.

When Chicory fielded its 2026 Holiday Survey of 800+ U.S. consumers, the data was clear: For CPG brands, the 2026 holiday season starts earlier, spans more occasions, and ends later than last year. From micro-events becoming mainstream to GLP-1 medications altering the holiday menu, the 2026 holiday season reflects a consumer under economic pressure, but still ready to celebrate.

Read more →
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season

The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve.

Read more →
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household

GLP-1 is reshaping the household grocery cart. According to Chicory's 2026 GLP-1 Survey of 1,000+ U.S. consumers, 91% of GLP-1 users have changed what they buy because of the medication, and for 57% of them, that shift extends to the entire household. Brands that show up in the planning moment win the household, not just the user.

Read more →
Chicory
Next

The January Shopper has Specific Goals and an Open Mind