Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting

Written By Chicory

By Alexa Ferrone, Marketing Associate at Chicory

A July 2026 foodborne outbreak tied to fresh produce is already reshaping the grocery basket. Chicory's Consumer Pulse survey of 1,000+ U.S. adults found that the vast majority of consumers are already aware of the outbreak, and most have changed what they buy at the grocery store. As our infographic shows, the shift goes beyond avoiding fresh produce: consumers are cooking at home more, shifting toward pantry staples and frozen foods, and changing their restaurant behavior in meaningful numbers. For CPG brands, this is an active demand signal — and the window to reach consumers in a new mindset is open right now.

 
 

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Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting
Infographic: Cyclospora Outbreak: How U.S. Shoppers Are Reacting

A July 2026 foodborne outbreak tied to fresh produce is already reshaping the grocery basket. Chicory's Consumer Pulse survey of 1,000+ U.S. adults found that the vast majority of shoppers are already aware of the outbreak, and most have changed what they buy at the grocery store. As our infographic shows, the shift goes beyond avoiding fresh produce: consumers are cooking at home more, shifting toward pantry staples and frozen foods, and changing their restaurant behavior in meaningful numbers. For CPG brands, this is an active demand signal — and the window to reach consumers in a new mindset is open right now.

From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting
From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting

At a time when it's never been easier to reach a specific shopper, it's striking how rarely ad tactics account for how and when that shopper is reached. Behavioral data risks becoming a checkbox, and the harder questions around mindset and receptivity often go unaddressed.

The Holiday Table Is Changing. Here’s What Brands Need To Know.
The Holiday Table Is Changing. Here’s What Brands Need To Know.

When Chicory fielded its 2026 Holiday Survey of 800+ U.S. consumers, the data was clear: For CPG brands, the 2026 holiday season starts earlier, spans more occasions, and ends later than last year. From micro-events becoming mainstream to GLP-1 medications altering the holiday menu, the 2026 holiday season reflects a consumer under economic pressure, but still ready to celebrate.

Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season
Infographic: The Rise of the Micro-Event: How Consumers Plan to Celebrate this Holiday Season

The holiday season has always been a critical window for CPG brands — but new data suggests the opportunity is bigger, and more fragmented, than ever. Chicory's 2026 Holiday Consumer Survey of 800 U.S. adults found that nearly three-quarters of shoppers are planning to attend or host a micro-event this season, from Friendsgiving to New Year's Eve.

What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household
What GLP-1 Users Are Actually Buying. And How It's Reshaping The Whole Household

GLP-1 is reshaping the household grocery cart. According to Chicory's 2026 GLP-1 Survey of 1,000+ U.S. consumers, 91% of GLP-1 users have changed what they buy because of the medication, and for 57% of them, that shift extends to the entire household. Brands that show up in the planning moment win the household, not just the user.

The GLP-1 Grocery Shift Infographic
The GLP-1 Grocery Shift Infographic

GLP-1 medications have moved well beyond early adopters. 38% of consumers are currently on one, and their grocery habits look meaningfully different from everyone else's. They're buying more protein and produce, cutting back on snacks and alcohol, cooking more at home, and planning to stay on these medications for the long term.

Infographic: Back to School Resets the Grocery List
Infographic: Back to School Resets the Grocery List

Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the cart.

Back to School Resets the Grocery List: Brands That Show Up Early Win
Back to School Resets the Grocery List: Brands That Show Up Early Win

Back to school is one of the most underestimated behavioral resets of the year. When routines snap back, so does the grocery list. According to Chicory's 2026 Fall Survey of 1,000+ U.S. consumers, 72% of parents and caregivers say they are more likely to try a new brand during back-to-school shopping. The brands that win are already present when that planning starts.

The Say-Do Gap Is Shrinking. CPG Brands Need to Catch Up.
The Say-Do Gap Is Shrinking. CPG Brands Need to Catch Up.

The say-do gap on food ingredients is closing. Chicory's latest survey shows 66% of consumers say ingredient scrutiny has changed what they actually buy, with the strongest impact in packaged snacks, cereals, candy, and beverages. Our latest blog explores how brands can reach shoppers during the planning window, when values and purchase intent align — before habit takes over at the shelf.

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From Matching to Mindset: Chicory’s Intent-Driven Approach to Contextual Targeting