Chicory recently hosted a virtual panel to explore the challenges faced by commodity boards and trade organizations and how they’re navigating the changing digital landscape and its impact on omnichannel shopping, featuring panelists from Avocados From Mexico, MilkPEP and VMLY&R, the strategic agency partner of Beef. It’s What’s For Dinner.

Nick Minnick, the Director of Retailer Development here at Chicory discusses the no-longer-linear path to purchase and consequently, the importance of holistic shopper marketing plans that incorporate and connect both in-store and digital tactics in order to deliver increased shopper engagement.

Chicory groomed data from our +5.4 million recipes to delve into the seasonal trends in our network in June, and explore the emerging trends that we may see in 2021, to help brands plan ahead.

We’re so pleased with this Table Talk interview between Yuni Sameshima, Chicory’s CEO and Co-Founder, and Erin Dress, Director of Retail Marketing at Impossible Foods, a mission-driven plant-based meat company.

In order to ensure success in 2021 and beyond, it’s essential for brands and retailers to understand the changed consumer behaviors that have staying power. Besides the unprecedented increases in online grocery adoption, here are a few COVID-19-related grocery shopping trends that have long-term staying power.

This month’s Table Talk, a monthly interview series by Chicory’s CEO and Co-Founder, Yuni Sameshima, features Ethan Goodman, SVP of Commerce Media at The Mars Agency, one of the most well-known global marketing agencies, with exceptional knowledge and expertise in shopper marketing.

We dug into the trends in our recipe network to look forward to Christmas food trends and found some interesting patterns emerging this month. Some new patterns emerge (consumers leaning into seafood instead of their usual pork and beef, particularly in stews and soups) and some yearly classics make their way out of the woodwork (cookie recipes dominating Christmas).

We dug into the trends in our recipe network to look forward to Christmas food trends and found some interesting patterns emerging this month. Some new patterns emerge (consumers leaning into seafood instead of their usual pork and beef, particularly in stews and soups) and some yearly classics make their way out of the woodwork (cookie recipes dominating Christmas).

How did Thanksgiving, the largest week for recipes, fare in the Chicory network? We dug into our data to derive insights on how Thanksgiving 2020 differed -- and, actually didn’t differ all that much -- from years past.

Chicory recently hosted a virtual panel to explore the challenges faced by specialty brands and how they’re pivoting in real-time to account for the ever-changing shopper landscape, featuring panelists from Impossible Foods, Banza, Handsome Brook Farms, St Pierre Groupe and IRI.

The period from October 27th to November 9th, 2020 included major cultural and political events in the United States, including Halloween and the 2020 presidential election. Chicory’s shoppable recipe network indicated that more consumers celebrated Halloween through food than ever before, consumers’ eating habits were filled with stress eating and consumers are gearing up for Christmas early.

As we approach the final weeks of October, typical autumn food trends explode as consumers anticipate Halloween and take advantage of seasonal produce like winter squash and root vegetables.

The first weeks of October typically mark an observable shift in consumer behavior. Pumpkins, apples, nutmeg and cinnamon are out in full force, porches are decorated with autumn-themed and spooky decor and classic fall activities are packed with families, couples and friends looking to spend a day among the color-changing leaves.

As we continue through the second half of September, we explored the recipe, ingredient and food trends across Chicory’s shoppable recipe network to identify how consumer habits and behaviors are changing during this seasonal shift.

Consumers opted for autumnal spices,apple recipes and hearty comfort foods. This is significant because this past spring and summer marked periods of great unpredictability in consumer habits, but September shows a near complete return to patterns seen in previous years.