Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the shopping cart.
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Fall shopping behavior shifts fast. Chicory's March 2026 Consumer Capture Survey, fielded among 1,000+ shoppers, reveals exactly how the back-to-school season reshapes grocery decisions, brand loyalty, and what ends up in the cart.
After a harsher-than-usual winter, consumers are ready to reset. Our latest infographic explores how spring 2026 is shaping up — from outdoor activity and grilling plans to spending intent across the full grocery store.
As America's 250th anniversary approaches, consumer sentiment is more divided than brands might expect. Our latest infographic explores how Americans across generations view the milestone, what drives engagement versus indifference, and where the real opportunities exist beyond patriotic messaging.
As the calendar turns, consumers are resetting their grocery routines. Our latest infographic explores how consumers approach meal planning, budgeting, and discovery at the start of the new year.
From prioritizing healthy and budget-friendly choices to seeking inspiration across recipe and retail channels, these insights uncover how brands can meet shoppers in an active mindset when resolutions are fresh and engagement is high.
Fall is right around the corner, and with wide-spread price sensitivity, tariff talk, product shortage concerns, and more, consumers continue to face unprecedented levels of economic uncertainty. In response, we surveyed 1,000 shoppers to get a temperature check on how they’re feeling, thinking, and changing their behavior in this uncertain time.
As the 2025 holiday season approaches, grocery behavior is shifting in meaningful ways. Today’s shoppers are navigating rising prices, blending old traditions with new digital habits, and turning every grocery run into a multi-purpose mission. From earlier planning cycles to more store-brand swaps and last-minute add-ons, it’s clear that holiday decisions aren’t made in a single aisle—or a single moment.
This last quarter, we surveyed over 1,000 U.S. consumers to see how grocery trends are shifting this upcoming spring and summer. Our latest infographic dives into what proteins shoppers are planning to serve, and how they’re looking to recipe pages for inspiration.
Analyzing seasonal beverage recipe trends offers CPG brands valuable insights for creating successful contextual commerce media campaigns - this week, let’s see how brands can strategize around seasonal non-alcoholic drink trends.
Chicory’s network of over 5200 recipe sites reveals key insights into how consumers alcohol and cocktail preferences change throughout the year. With 56% of consumers reporting they have already have an alcohol brand in mind before they shop, CPG brands can capitalize off of seasonal trends by advertising in-recipe and staying top of mind while their audience browses.
