CHICORY PREMIUM
Contextual media served within digital recipes
Activated across our platform of 5,200+ recipe sites, Chicory Premium ad units provide CPG brands with opportunities to win the meal inspiration and planning moment by “owning” or conquesting an ingredient or associating their brand with a specific eating occasion.
REACH YOUR TARGET
Designed to engage a hyper-qualified audience of shoppers
Chicory Premium units reach consumers in the purchase mindset by using contextual targeting strategies to complement the recipe-browsing experience with highly relevant product recommendations.
PROPRIETARY PLACEMENTS
Activate in-line and pairings units to become the mealtime solution
Chicory offers two types of Premium advertising placements: in-lines and pairings. Each unit executes a different contextual targeting strategy.
In-line units appear directly beneath recipe ingredient lines and are targeted to specific ingredient keywords.
Pairings units appear at the end of the ingredient list and are targeted to recipe categories based on keywords in recipe titles.
For example, target recipes by Diet & Lifestyle, Seasonal Themes, etc.
ACHIEVE YOUR OBJECTIVE
DRIVE SALES
Transform any Premium ad into a shoppable moment
Optimize the buyer journey with commerce enablement that adds products directly to cart from media.
DRIVE ENGAGEMENT
Establish a deeper connection between consumers and your brand
Support upper-funnel objectives by driving to branded content including your site, social platforms and other content initiatives.
Product Success Stories
