Align with a Recipe
Even for brands with the most solid customer base, sustaining market share—and growing in the face of competitors—is always top of mind. Chicory partners with the world’s leading CPG brands to boost incremental sales and ensure a competitive advantage by aligning them with recipes.
PARTNERS INCLUDE
FOR THE INGREDIENT BRAND
Since the launch of our recipe ad products, CPG companies have worked with Chicory to brand ingredients across our network of 5,200+ recipe sites. Become the chicken any time chicken is called for in an ingredients list, scaling your program with consumers’ natural recipe traffic patterns.
FOR THE NON-INGREDIENT BRAND
Not an ingredient? No problem. In fact, our “pairings” campaigns boast engagement rates 85% higher than standard display ads, as they suggest complimentary grocery products in contextually relevant environments. Whether tortilla chips on game day dip recipes or a chianti across pasta recipes, Chicory can drive results using a spectrum of tried and true strategies.
FOR NON-FOOD
Consumers using recipes make the decisions for their families and are in a purchase mindset. Chicory reaches the head of household to produce results for household products, personal care brands, retail brands and more.
Learn more about how we activate these shoppers for non-food brands and products →
