Reach Primary Shopper
Recipes aren’t just a fit for food items or traditional ingredients. By using recipes to reach shoppers more broadly, you’re activating the primary decision-maker in the household as they’re planning purchases for their families. Chicory has driven significant results for various non-food brands.
HOUSEHOLD CLEANING PRODUCTS CASE STUDY
This clothing detergent brand activated in-recipe ads with Chicory to reach shoppers as they planned their shopping lists. By adding in a shoppable layer to its ads, the brand measured $382K added to digital carts and $4.8M in behavioral lift sales at a priority retailer (measured by a third party attribution provider).
FAMILY CELL PHONE PLAN CASE STUDY
A national telecomm company activated Chicory’s data segments and contextual recipe ads to promote its latest family and kid-friendly cell phone data plan. The campaign produced a CTR 6.2x higher than traditional display engagement rates.
RETAILER ECOMMERCE LAUNCH CASE STUDY
This retailer launched a new curbside pickup option and sought to promote the service to potential new users. They targeted Chicory first-party data segments of ecommerce grocery shoppers and activated in-recipe ads to reach online shoppers in the moments they planned their shopping trips.
