Grow Category Share

With large brands diversifying their portfolios and emerging brands disrupting consumer preferences, opportunity for shelf space is shrinking. In order to stay competitive, brands need to proactively grow their share.

Using contextually relevant ads, retailer partnerships and shoppable tools, Chicory provides brands a native channel for growing category share in the face of increased competition.

 
 

BEAT OUT COMPETITORS

Chicory’s digital merchandising tactics make brands synonymous with the ingredients they manufacture. “Own” your ingredient to beat out competitors nationally or in targeted geos.

Request a consultation to see scale for your ingredient across Chicory’s network →

33% average category share growth over competitors.

 
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COMPETE WITH PRIVATE LABEL

As price consciousness grows in shoppers, so does your mission to remain the brand of choice, particularly as consumers consider private label offerings. 

  • Promote local price reductions, national coupons, or other special offers to keep your brand top of mind.

  • Use shoppable tools to be the default brand added to retailer carts.

60% average category share growth over private label.

 

BE FIRST TO BASKET

Regardless of your competitive landscape, Chicory’s commerce-enabled offerings allow brands to be first to basket.

 
 
 

Success Stories and Resources