In this post, we’ll define true shoppability and highlight examples of how it’s used in business today, ultimately distilling best practices for getting started.

Joey Petracca, Co-Founder and COO at Chicory, the contextual commerce advertising platform, details the specific flaws of affiliate marketing, covering how the model currently impacts publishers, retailers and brands.

Supply chain challenges are top of mind for marketers across the CPG brand community. Chicory’s VP of Sales Meghan Howard dives into opportunities that supply chain disruptions present for CPG brands.

Built In today announced that Chicory was honored in its 2022 Best Places To Work Awards for the second consecutive year. Specifically, Chicory earned a place on Built In’s ‘Best Small Companies to Work For in NYC’ list.

Chicory, the leading contextual commerce advertising platform, today announced its partnership with global brand owner, marketer and media company Marquee Brands. Select recipes on Martha.com will now be powered by Chicory.

Dive into the top food trends to consider in CPG advertising for Easter, spring eating and more.

Dive into the top food trends to consider in CPG advertising for Lent, St.Patrick’s Day and more.

Dive into the top food trends to consider in CPG advertising for Super Bowl 2022, Valentine’s Day and more.

After many months off the conference circuit, Chicory was excited to attend Groceryshop, the leading event for grocery and CPG brands. We came out the other side with valuable insight on where digital grocery stands and what factors will define success for retailers, CPG brands and consumers as the industry grows.

It’s paramount for brands and advertisers to shift their reliance away from third-party cookies and tracking. With contextual commerce, CPG brands can reach high-intent shoppers at the right moment, while still respecting privacy wishes.

Dive into the top food trends CPG brands should plan for in 2022 and resolution season.

What food trends are store for 2021? We dig through Chicory’s 5.4 million recipes to bring you the biggest food trends, from alcohol to baking and must-have ingredients for consumers to have in their carts and pantries this holiday season.

Chicory audited its shoppable recipe experience to align with The Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).

Several of our Chicory leadership team appeared on The CPG Guys podcast. In our three-episode partnership, we dive into contextual commerce and brand-powered recipes with Sri Rajagopalan and Peter V.S. Bond, the podcast’s hosts.

Excited to shine the spotlight on one of our newest employees, Jenna!

For CPG brands, including digital recipes in your holiday activations is a must for winning the busiest cooking season of the year. We dug through data from our +5.4 million recipes to help brands plan and get in front of in-market shoppers who are leading the shopping and planning for holiday entertaining. We learn about the discrepancies between what ingredients shoppers view versus what they purchase, what a ‘normal’ year of holidays means for post-pandemic marketing and more.

This month, we sit down with Julie Carpenito under the Staff Spotlight!