Food52 Partnership Makes All Editorial Content Seamlessly Shoppable

Chicory’s Media and Ecommerce Solutions Help Food52 Better Engage with Grocery Shoppers and Home Cooks Online

New York City, NY (November 17, 2020) – Chicory, the leading contextual commerce platform, and Food52, the premier kitchen and home brand, today announced a new shoppable recipe and media partnership. The partnership will provide a seamless way for Food52’s community of 24 million followers to go from inspiration to action via a commerce-enabled recipe checkout experience across Food52's channels.

Using Chicory’s shoppable recipe technology, Food52 readers can purchase all ingredients needed for any of the thousands of recipes on Food52’s site instantly. Once shoppers click on the “Get Ingredients” button under a recipe on Food52.com, they will be prompted to enter their zip code and select their preferred grocery retailer—including popular stores such as Amazon, Instacart and Walmart. Shoppers will then be redirected to that retailer’s site with all ingredients needed for their selected recipe already in their digital basket for easy checkout.

“We're excited to deepen our promise of content, commerce, and community with this new partnership,” says Matt Greenberg, Food52’s SVP Brand Partnerships. “In addition to providing an easy way to shop for recipe ingredients for our Food52 community, Chicory technology will allow our platform to deliver shopper marketing solutions to influence purchasing behavior for our brand partners.”

Food52 will also integrate Chicory’s shoppable media solutions into its advertising portfolio. The offerings will allow Food52 to offer in-recipe ad units that allow brands to “own” ingredients via in-line units, “pairings” ads that feature products within related content, and standalone shoppable links that add items into carts with a single click. These shoppable media solutions will provide Food52’s brand clients with a deeper way to reach shoppers, both on Food52.com and across other digital touchpoints, and will enable them to drive higher levels of consumer engagement, move consumers down the funnel and measure purchase intent.

“We’ve long recognized that Food52 was an early driver of publishers diversifying revenue streams, and it’s now known as the premier content and commerce platform,” said Yuni Sameshima, Chicory’s CEO and Co-Founder. “We’re so pleased that this new partnership cements the commitment of both parties to build commerce-enabled touchpoints in the right contexts. We’re looking forward to learning insights on how Food52’s new capabilities appeal to and enable brand clients to better engage with grocery shoppers and home cooks.”

About Food52

FOOD52 is a leading innovator in the food, cooking, and home space with a monthly reach of more than 24 million people. From the beginning, co-founders Amanda Hesser and Merrill Stubbs have disrupted the status quo, building a hub that combines content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life. Food52 inspires people to eat thoughtfully and live joyfully by sharing great recipes, stories, and ideas with its passionate community of cooks and home enthusiasts, and by curating the best cooking tools, tableware, and home goods. The brand develops Five Two, its award-winning direct-to-consumer line of products for kitchen, home, and life, exclusively with the Food52 community.

Food52 has been named one of the world’s most innovative companies by Fast Company, one of the fastest-growing private companies in America in the Inc. 5000 and one of New York's fastest-growing companies by Crain's. The brand has also been named the best food website by the James Beard Foundation and IACP, and one of the "hottest voices on the Internet" by AdWeek. In its inaugural year, the Five Two product line was recognized by Digiday as having the "Best Product Launch Campaign" and by Modern Retail as instituting the “Best Customer Insight Strategy.”

About Chicory

Chicory is an NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, Betty Crocker and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like General Mills and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes, Chicory creates digital tools to take grocery shoppers from inspiration to checkout in a few clicks. Learn more at www.chicory.co.

###