Hearst & Chicory’s Partnership Helps Bob’s Red Mill Achieve 66% ATC Rate
.15%
CTR, above industry average
66%
Add-to-Cart Rate
The Challenge
With increased consumer interest in “better for you” baked goods, Bob’s Red Mill sought to capitalize on the Q4 baking surge by reaching health-conscious female bakers who like to entertain. The goal: build top-of-mind awareness and drive measurable sales during a critical holiday window.
To make this happen, Hearst partnered with Chicory to add shoppability to a holiday activation sold to Bob’s Red Mill—reaching consumers in relevant, high-intent moments during the season.
The Solution
The campaign ran throughout Q4 and met consumers where they were: within premium recipe content on Hearst properties. Chicory’s contextual ad formats appeared alongside seasonal recipes for baked goods like breads, cakes, cookies, and desserts, enabling a seamless transition from inspiration to purchase.
“This partnership and leveraging contextual commerce media enabled us to bridge the gap between the upper and lower funnel in a way no other media has. We look forward to expanding this partnership to drive more outcomes in the future.”
The Results
By embedding themselves into the food moments that matter most, like holiday baking, Hearst and Bob’s Red Mill turned inspiration into measurable outcomes. The campaign delivered:
0.15% CTR, above industry average
66% Add-to-Cart Rate
Ultimately, the partnership with Hearst illustrates how publishers can leverage Chicory’s technology to help their brand partners go beyond traditional digital tactics, connecting with high-intent consumers in meaningful moments.
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