How to Find Success on Instagram as a Food Blogger
Usually our round ups are a collection of articles discussing all different timely topics, but moving forward, we figured it might be more useful for us to collect relevant articles on a single topic. This week, we're focusing on Instagram! Want to become an Instagram superstar? The articles below offer guidance on anything from analytics tools, new features, and growth in order to help food bloggers master and keep up with the quickly growing social network.
Written by Mashable, this article discusses how Instagram is spending more time building out the video component of their app. If you haven't noticed, videos can now be up to 60 seconds and, according to this article, "Instagram has launched a new feature in its explore section that will include video channels."
We dug a bit deeper and saw what Instagram had to say about this update:
As people share more videos than ever before, we’re making it easier to discover the ones you’ll love. To begin, you’ll find a personalized channel called “Videos You Might Like” that collects videos from across Instagram’s global community into a seamless viewing experience.
Take advantage of new updates. Maybe it's time to start producing more video content, particularly if you want to stand out as a Instagram food community influencer.
Social Media Examiner takes a look at what tools are best for keeping an eye on your Instagram account. Unlike Facebook, Twitter and Pinterest, Instagram does not offer a native analytics tool. Using analytics tools will also help you determine what time, day, and content works best for your blog.
Not to toot our own horn, but this article actually comes from our own blog. We get a ton of traffic from people searching how to improve their Instagram in one way or another. This post runs through some of the key things you should be doing on Instagram every day.
Are you finding yourself posting without seeing any meaningful engagement? According to Newscred, maybe you should try posting your hashtags in a comment below your caption. The first 12.8 hours of your Instagram post are vital, make sure you use them wisely and optimize on highly-trafficked hashtags immediately after you post your content.
When you set up your Instagram you make your profile page and some people never look at it again. For most, it's a set it and forget it piece of Instagram. In this article, Hubspot goes through the basics of your profile page and how you could be using that space to promote your brand.
We'd love to hear your thoughts! Comment below and share any tips or tricks that have helped you thrive on Instagram.