Chicory Offers Complimentary Shoppable Ecommerce Solutions to Recipe Publishers, Grocery Retailers and CPG Manufacturers During COVID-19 Crisis

As more Americans opt for ecommerce options, Chicory strives to simplify online shopping by offering its tech to grocery industry companies.

New York City, NY (March 26, 2020) - Due to the overwhelming need for online grocery tools to help protect shoppers and workers alike, Chicory is offering complimentary shoppable technology to publishers, retailers and manufacturers looking to ecommerce-enable their initiatives.

The complimentary offer includes our Recipe Activation (shoppable recipes) and Shoppable Link tech (which can be used for any consumer touchpoint like social media posts and email blasts). The tech is already used by various leading CPG manufacturers like General Mills and Pepsico and publishers like Hearst and Trusted Media Brands to offer consumers a one-click solution for shopping all of the ingredients for a recipe in just a few clicks at US grocery retailers like Walmart, Kroger, Instacart, Ahold and more.

The offer is in response to massive growth in online grocery usage, but also massive growth in recipe usage habits during the coronavirus response, as observed by Chicory.

"We've observed a 111% increase in recipe traffic over the past 10 days, which equates to millions more Americans using recipes, while homebound during this crisis. The interesting thing is that recipes like How to Cook Rice and How to Bake a Potato are some of the most popular ones at the moment. Many consumers at home are cooking things for the first time, so we wanted to offer a channel for the grocery industry to help shoppers during this time by making content like recipes and how-to guides shoppable at online grocery retailers," said Chicory CEO and Co-Founder, Yuni Sameshima.

Brands can take advantage of the links in order to promote recipes that help consumers learn to cook at home and take the guesswork out of planning their shop. With recipes typically being used to create shopping lists for 86% of shoppers, shoppable content can help limit the time spent in brick-and-mortar stores and limit unnecessary person-to-person contact as the nation is isolating at home. To take advantage of the offer, interested parties can email hello@chicory.co to get set up.

Terms and conditions apply. Promotional period ends May 31, 2020. Chicory can provide limited onboarding support, but cannot offer benefits supplied to paying clients, including in-depth quality assurance on product matching and reporting. Complimentary Click-to-Cart links limited to 3 per customer per month during the promotion.

For userflows and mockups of the technology offered, please visit this link.

For PR inquiries, please contact pr@chicory.co.

About Chicory

Chicory is an NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, Betty Crocker and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like General Mills and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.