Frozen Potato Brand Elevates Holiday Entertaining and Converts Regional Shoppers

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6.80X

Total Campaign iROAS

3.2%

Overall Sales Lift

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The Challenge

A frozen potato brand sought to show consumers how sweet potato favorites like tater tots and waffle fries can be transformed into elevated holiday appetizers and side dishes. The brand needed a solution to bring these ideas to holiday shoppers while driving purchase at retailers within three key regional groups.

Solution

The brand partnered with Chicory to showcase its elevated comfort foods to shoppers engaging with food and grocery-related content. As consumers built holiday grocery lists, browsed meal plans and explored recipes, the brand reached them in key holiday planning moments. As a result, it drove sales at priority retailers across targeted regions and converted shoppers.