Baking Up the Perfect Easter Brunch Pear-ing

 

$486.2K

Attributable Sales

9.8X

ROAS

30%

New & Lapsed Shoppers Total Purchasing Households

 

The Challenge

Looking to drive sales and awareness for Easter, this popular ready-bake brand partnered with a pear commodity board to execute a co-branded campaign that inspires shoppers to pair fresh pears with their favorite baked goods for an Easter brunch sure to impress.

The Strategy

Chicory Premium in-line units 1:1 targeted dough, crescent rolls, biscuits and cookie dough s as ingredients, while pairings units aligned with relevant recipe categories including easter Classics, Brunch Recipes, Baking and more. Ads drove shoppers to a curated product list at a major retailer and its banner stores.

The Results

This campaign generated over $486K in attributed sales with almost 10X ROAS. Adding a co-branded element to the campaign expanded the featured brands’ reach, generating higher brand awareness.

 
Chicorycase studies