A Winning Combination: An Active Mindset and The Right Moment

By Katherine Meyer, Product Marketing Manager at Chicory

The Modern Consumer Experience is Changing

Today’s shoppers no longer follow a linear path to purchase; they zig-zag between searching, scrolling, streaming, and shopping across devices and environments. 

The key to reaching the modern consumer is meeting them in pivotal moments of inspiration, planning, and shopping–as they’re discovering new recipes, planning meals, or building grocery lists.

Reaching consumers in the right moments and mindsets matters because receptivity increases dramatically: studies show ad effectiveness rises by 60% when consumers are in the right mindset.

That’s why Chicory focuses on a combination of both moments and mindsets: delivering ads only when consumers are more receptive.

Why Chicory

We believe in the power of context. Unlike traditional programmatic media, Chicory provides non-disruptive, seamless ad experiences. For us, it is not just about reaching them via the right content -it’s about the right moment and mindset - that ultimately makes an ad successful.

We create opportunities for brands to show up when relevance is highest and receptivity is strongest. By combining mindset and moments, Chicory drives full-funnel impact that delivers results. We are experts in CPG and Grocery and have an unmatched ability to help increase category share, drive new and lapsed customers, and increase new product awareness - amongst other objectives. 

Chicory in More of the Moments that Matter

We’re focused on delivering more opportunities for our customers via the marketing moments that matter. To do this, we’ve expanded into additional premium inventory.

Check out our latest press release to learn more about this next phase in our growth.