Why Lean Into Managed Service
By Katherine Meyer, Product Marketing Manager at Chicory
Today’s campaigns require a new level of sophistication: audience layering, multi-format creatives, omnichannel execution, real-time optimization, and full-funnel reporting. This level of complexity demands far more time and expertise than most internal teams can realistically support without giving up something else.
That’s why shifting to a managed service partner isn’t a loss of control. It’s a strategic move. It frees teams from time-consuming execution tasks and unlocks more time for higher-level strategic planning. Relinquishing day-to-day execution to a team that knows the ins and outs of their niche is often the difference between good results and truly meaningful outcomes.
And when it comes to contextual commerce media, Chicory’s managed approach delivers a level of value that self-service tools or standard programmatic platforms simply cannot adopt.
The Advantage of Chicory’s Managed Approach
A managed service model like Chicory’s isn’t just about convenience, it’s about capability. What we do simply cannot be replicated through self-service or standard programmatic tools. Chicory offers exclusive access to ad formats, inventory, and expertise that frankly aren’t available anywhere else.
Explore the three main ways Chicory’s managed service enables exceptional, data-driven execution:
1. Exclusive Inventory You Can’t Get Elsewhere
Chicory’s ad placements can’t be bought programmatically. Our ad formats appear in high-intent moments across our publisher network, connecting brands with consumers in ways standard networks cannot.
Through our unique integrations and partnerships, brands unlock inventory that no self-serve platform or DSP can provide, ensuring campaigns show up in moments of inspiration, planning, and shopping.
2. Managing Complexity
Chicory’s managed service platform operationalizes the complexity. We seamlessly orchestrate both national and shopper campaigns, layered audiences, dynamic creative variations, and inflight optimizations—all at once.
We handle the intricate details so your team can focus on the bigger picture items, like strategy and solving customer challenges.
3. Deep Expertise, Proven Performance
Our team lives and breathes contextual commerce media, managing everything from setup and pacing to optimization and reporting. That hands-on expertise ensures campaigns run efficiently and perform to their fullest potential.
Because we manage campaigns across categories and brands, clients benefit from the collective learnings, benchmarks, and data-driven insights of our broader network, turning data into smarter campaigns and stronger results.
Managed Service That Drives Meaningful Outcomes
In a world where complexity is increasing, the greatest limitation isn’t internal bandwidth, it’s expertise. Success in food and grocery requires a deep understanding of contextual commerce media: the ability to reach consumers in the moments and mindsets where they plan, cook, and shop. Brands need a partner with industry-specific expertise and access to high-intent inventory and formats that self-service and programmatic tools cannot offer.
Chicory delivers exactly that. As the leading contextual commerce media platform for CPG and grocery, our exclusive network, market-leading contextual intelligence, and specialized expertise create a level of execution and insight unmatched in the market.
Partnering with Chicory means bringing on an extension to your team, with the strategy, experience, and inventory to deliver strong results for you.