How Chicory Uses AI to Deliver Smarter Campaigns
By Caroline Zerilli, Product Marketing Manager at Chicory
At Chicory, we’ve always believed that the most effective advertising doesn’t interrupt the consumer journey, but enhances it. That’s why our contextual commerce media solutions appear in the moments that matter most, when shoppers are actively planning what to cook and what to buy.
Now, we’re making our solutions smarter by leveraging generative AI for contextual targeting. This unlocks a new layer of contextual understanding that brings greater nuance, scalability, and insights to every campaign.
Here are three key things to know:
1. Reach Shoppers with Deeper Context
Leveraging this technology in combination with our proprietary taxonomy allows us to build AI-powered category segments that capture a greater level of nuance when it comes to food content. Instead of relying solely on ingredients or keywords, we can classify recipes based on broader thematic patterns—like “kid-friendly, “high-protein,” or “comfort food.”
These segments better align with how consumers plan and make decisions in the kitchen. By understanding recipes through this lens, we can help advertisers target based on deeper intent, reaching consumers not just through what they’re cooking, but why.
2. Scale and Optimize More Effectively
The introduction of AI builds on Chicory’s strong contextual foundation and creates a more structured, scalable targeting model. Gone are the days of building manual keyword lists. Our team can now quickly identify and activate pre-built category segments that align with a campaign’s objective, making setup seamless and easier to scale. We’ll continue to use ingredient keywords as needed for precision.
The consistent structure also streamlines optimization. Our teams can easily see which segments are driving results and adjust targeting to meet individual campaign goals.
3. Gain Deeper Insights to Inform Future Campaigns
Using AI in this manner also opens up new ways to analyze and improve campaign performance. Our team can compare how media performs across different AI-powered category segments to learn where their products resonate best and refine future targeting and messaging.
For example, a cereal brand might see stronger engagement in the “kid-friendly” segment than the broader “breakfast” segment, inspiring a different creative approach for their next campaign.
91% of shoppers use online recipes. Reach them in the moments that matter.
Conclusion: Context That Connects
Context is everything when it comes to influencing a consumer’s next grocery purchase. By leveraging AI for contextual targeting, Chicory enables advertisers to show up in more of the moments that matter most to their brand.
In a world where AI is everywhere, what matters is how it’s applied. At Chicory, we’re using AI to make contextual commerce media more precise, actionable, and valuable for our CPG and grocery advertisers.
Want to learn more about how Chicory helps deliver smarter campaigns? Say hello@chicory.co to get in touch with our team, or schedule a call below.