What is Recipe Formatting?

For our technology to function properly, we require that your recipe content be marked up and formatted according to schema.org’s guidelines.

Recipe formatting uses rich HTML markup in order to structure your content in a way that search engines can better designate as “recipe content.” Using tags like or mean that your content can be tagged as a recipe by search engines. Then, your recipes will be displayed in more engaging ways in a variety of contexts, which has been proven to increase conversions to your site. Examples include Google rich snippets and Rich Pins on Pinterest. Plus, this best practice is standard for site health, similar to adding alt tags to your images or “no-follows” to sponsored links.

With this markup, Chicory can also better parse your recipes and match items to products in-store. By tagging something as <ingredient> with a proper <measure>, we can make the most efficient and accurate matches possible.

If your site is hosted by WordPress, you can download recipe plugins, such as WordPress Recipe Maker. These plugins will handle all of the markup and formatting when you use their platform to create your recipe content.

If you would rather not install a plugin on your site or can not install a plugin, you can use a tool like RecipeSEO to write your recipe content or you can reference Schema.org Recipe to mark up recipes on your own in your HTML editor. Schema.org gives guidelines on how to implement this structure to your site.

Here is an example of a recipe formatted correctly:

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