Posts tagged Recipe Activation
Perdue Chicken Case Study

Perdue worked with Chicory to reach and engage shoppers at their moment of meal inspiration. This program was one of Chicory’s longest running and most ambitious campaigns to date, employing the full Chicory client experience. Perdue leveraged all of Chicory’s solutions to reach consumers at every touchpoint along their shopping journey. Chicory included a ROAS study leveraging IRI Match Market Testing™, a proven media measurement practice used for all types of media performance analysis. To determine sales impact and return on ad spend, IRI analyzed retailer store-level transactions across selected test and control markets to effectively isolate the impact of the test campaign on sales.

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