Posts tagged Premium
Holiday Flavors Case Study

A portfolio of hundreds of products doesn’t make marketing easy. How do you choose which items to promote and when? This parent brand used Chicory to “own” ingredients across our recipe network, allowing website visitors to dictate how much spend went where. Any time, say, “cinnamon” appeared, so did an ad for this brand’s cinnamon. And the results showed a big boost for holiday ingredient engagement!

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Holiday Spices and Extracts Case Study

When you’ve got a product that’s particularly high-end, every sale counts. You may sell fewer products, but the relationships you develop with your buyers are that much more special. So, that’s why this premium spices and extracts company tapped Chicory for a shoppable holiday campaign. At nearly $40 per bottle of vanilla, we were able to drive spot-on engagements for the brand using our recipe network, trafficked by some serious foodies.

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Holiday Milk Case Study

A cold glass of milk, trimming the tree, and a Christmas cookie dunked into my 2%... these are a few of my favorite things. This national board for promoting the consumption of dairy milk worked with Chicory to develop a “shoppable milk aisle” that we promoted with festive milk ads on holiday recipes throughout the holiday season. Here’s how the promotion performed and drove online engagements with dairy milk in November and December.

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Holiday Graham Cracker Case Study

If our network of 80M grocery shoppers is any indication, the holidays are synonymous with sweet treats. Throughout the month of December, other recipes might as well not exist, considering the levels to which cookie recipes are trafficked. That’s why this classic snack brand teamed up with Chicory this holiday season. They advertised their products on these trending recipes, educating shoppers about creating a “holiday house” with their product while driving in-store foot traffic and ecommerce engagement along the way.

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Perdue Chicken Case Study

Perdue worked with Chicory to reach and engage shoppers at their moment of meal inspiration. This program was one of Chicory’s longest running and most ambitious campaigns to date, employing the full Chicory client experience. Perdue leveraged all of Chicory’s solutions to reach consumers at every touchpoint along their shopping journey. Chicory included a ROAS study leveraging IRI Match Market Testing™, a proven media measurement practice used for all types of media performance analysis. To determine sales impact and return on ad spend, IRI analyzed retailer store-level transactions across selected test and control markets to effectively isolate the impact of the test campaign on sales.

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Ghee Case Study

All great cooking starts with a fatty base. Ask an Italian and it’s olive oil. Ask a Frenchman and it’s butter. But ghee—widely used in Indian, Pakistani and Middle Eastern cooking—is a flavorful substitute many Americans overlook. That’s why this organic dairy brand teamed up with Chicory to promote their new ghee (clarified butter) product, using Chicory’s recipe network to spread awareness of ghee and its many uses.

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Health Food Brand Case Study

Chicory worked with an all natural powdered peanut butter brand to spread the word about their unique, low cal product. Using ingredient and recipe targeting as the primary marketing tactics, Chicory worked to introduce this product to shoppers already in market for peanut butter and other protein-rich health foods (like post-workout shakes!). All ads were also made shoppable, sending products directly to Amazon.com carts any time a user clicked.

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Organic Yogurt Case Study

Shoppers love a good deal. Especially when it’s for a product they frequently purchase during their weekly shopping trip—like yogurt. An organic yogurt brand worked with Chicory to promote their yogurt throughout the Chicory network and across the web. But unlike other campaigns, which normally lead consumers to a retailer or a brand’s owned media, this campaign directed shoppers to a coupon, leading to surprising results.

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Avocado Case Study

When buying avocados, the right one matters. Because, after all, avocados are the star ingredient in so many recipes, like avocado toast. This summer, Chicory helped a leading avocado brand corner smaller avocado-buying markets. The results proved that the buttery fruit (yes, fruit!) isn’t just a trend among hipsters in big cities, but is beloved by all kinds of folks in smaller towns across the USA.

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