Posts tagged Click-to-Cart
Holiday Flavors Case Study

A portfolio of hundreds of products doesn’t make marketing easy. How do you choose which items to promote and when? This parent brand used Chicory to “own” ingredients across our recipe network, allowing website visitors to dictate how much spend went where. Any time, say, “cinnamon” appeared, so did an ad for this brand’s cinnamon. And the results showed a big boost for holiday ingredient engagement!

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Holiday Spices and Extracts Case Study

When you’ve got a product that’s particularly high-end, every sale counts. You may sell fewer products, but the relationships you develop with your buyers are that much more special. So, that’s why this premium spices and extracts company tapped Chicory for a shoppable holiday campaign. At nearly $40 per bottle of vanilla, we were able to drive spot-on engagements for the brand using our recipe network, trafficked by some serious foodies.

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Holiday Milk Case Study

A cold glass of milk, trimming the tree, and a Christmas cookie dunked into my 2%... these are a few of my favorite things. This national board for promoting the consumption of dairy milk worked with Chicory to develop a “shoppable milk aisle” that we promoted with festive milk ads on holiday recipes throughout the holiday season. Here’s how the promotion performed and drove online engagements with dairy milk in November and December.

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Perdue Chicken Case Study

Perdue worked with Chicory to reach and engage shoppers at their moment of meal inspiration. This program was one of Chicory’s longest running and most ambitious campaigns to date, employing the full Chicory client experience. Perdue leveraged all of Chicory’s solutions to reach consumers at every touchpoint along their shopping journey. Chicory included a ROAS study leveraging IRI Match Market Testing™, a proven media measurement practice used for all types of media performance analysis. To determine sales impact and return on ad spend, IRI analyzed retailer store-level transactions across selected test and control markets to effectively isolate the impact of the test campaign on sales.

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Health Food Brand Case Study

Chicory worked with an all natural powdered peanut butter brand to spread the word about their unique, low cal product. Using ingredient and recipe targeting as the primary marketing tactics, Chicory worked to introduce this product to shoppers already in market for peanut butter and other protein-rich health foods (like post-workout shakes!). All ads were also made shoppable, sending products directly to Amazon.com carts any time a user clicked.

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