Posts in Seasoning
Holiday Flavors Case Study

A portfolio of hundreds of products doesn’t make marketing easy. How do you choose which items to promote and when? This parent brand used Chicory to “own” ingredients across our recipe network, allowing website visitors to dictate how much spend went where. Any time, say, “cinnamon” appeared, so did an ad for this brand’s cinnamon. And the results showed a big boost for holiday ingredient engagement!

Read More