Posts in Holiday
Holiday Flavors Case Study

A portfolio of hundreds of products doesn’t make marketing easy. How do you choose which items to promote and when? This parent brand used Chicory to “own” ingredients across our recipe network, allowing website visitors to dictate how much spend went where. Any time, say, “cinnamon” appeared, so did an ad for this brand’s cinnamon. And the results showed a big boost for holiday ingredient engagement!

Read More
Holiday Spices and Extracts Case Study

When you’ve got a product that’s particularly high-end, every sale counts. You may sell fewer products, but the relationships you develop with your buyers are that much more special. So, that’s why this premium spices and extracts company tapped Chicory for a shoppable holiday campaign. At nearly $40 per bottle of vanilla, we were able to drive spot-on engagements for the brand using our recipe network, trafficked by some serious foodies.

Read More
Holiday Milk Case Study

A cold glass of milk, trimming the tree, and a Christmas cookie dunked into my 2%... these are a few of my favorite things. This national board for promoting the consumption of dairy milk worked with Chicory to develop a “shoppable milk aisle” that we promoted with festive milk ads on holiday recipes throughout the holiday season. Here’s how the promotion performed and drove online engagements with dairy milk in November and December.

Read More
Holiday Graham Cracker Case Study

If our network of 80M grocery shoppers is any indication, the holidays are synonymous with sweet treats. Throughout the month of December, other recipes might as well not exist, considering the levels to which cookie recipes are trafficked. That’s why this classic snack brand teamed up with Chicory this holiday season. They advertised their products on these trending recipes, educating shoppers about creating a “holiday house” with their product while driving in-store foot traffic and ecommerce engagement along the way.

Read More